Commercial banks Essay Example for Free

Commercial banks EssayABSTRACTThis report is based on somatic sociable certificate of indebtedness. This project report contains the designateing of CSR which includes the advantage of CSR towards bank, society, business of corporate houses, objective of CSR, motive of CSR, province towards guest. This document is all ab divulge multidimensional egress of customers for which the bank liable for their service selling. This process leads to upliftment of masses life. The banks are not bind to do so but the do these kind of activities for creating a goodwill sense among their customer which leads to growth in lifestyle of the overall society. This gives better environment to the society in which the bank is working. Hence, the present study titled A STUDY ON EFFECTIVENESS OF CORPORATE amicable RESPONSIBILITY TOWARDS CUSTOMERS OF COMMERCIAL BANKS IN MADURAI, has assumed greater significance.INTRODUCTIONCorporate social responsibility ( CSR, likewise called corporate cons cience, corporate citizenship, social per hurlance, or sustainable responsible line of reasoning/Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulation mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with aim to embrace responsibility for the banks actions and encourage a verifying impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the frequent welkin who may also be considered as stakeholders.STATEMENT OF THE PROBLEMBanks play an active role for the economic development of any country. In a present competitive environment bank needs to throw its customer for effective development in any sector. Hence there arises need for corporate social responsibility then only it will leads to development of society a s well as growth in bank sector. The present study aims to know the force of CSR in mercenary banks with special elongation to Madurai. In this context following questions arises.To measure the level of social obligationTo measure the level of effectiveness of corporate social responsibility towards customers of commercial banks.OBJECTIVES OF THE STUDYTo study the effectiveness of corporate social responsibility towards customers of commercial banks.METHODOLOGYThe present study is an empirical one based on the survey method. outgrowth hand data was collected from the field through interview schedule. Data relating to various customers of commercial banks in Madurai was gathered through interview schedule. The schedule structured was extensively pretested. The survey envisaged the application of convenience sampling. thence a sample of 300 responsives was decided upon nature of the commercial banks in Madurai. The survey was conducted during 2012-2013 in commercial banks from s tate Bank of India, Indian bank, Canara Bank, Karurvysya bank, HDFC bank, Axis bank, ICICI bank in Madurai.ANALYSIS INTERPRETATIONGARRET rankGarret straying is used to find out the ranking for respondents opinion towards the enhancing customer treasure for public sector, private sector, and New generation banks. Step IRanking given by respondents opinion on enhancing customer valueTABLE 1RANKING OF RESPONDENTS opinion towards enhancing customer value.S.No.AttributesRankTotal123451.Sharing bank details18662311293002.Comfor board01205248803003.Time management000182823004.Man management15157652703005. pickax forms22120539213300Source indigenous DataStep II The assigned ranks by the respondents were converted into percent position value by the formula given below. For each percent position, Using Garretts table, corresponding Garretts table value is obtained.FormulaPer cent Position = 100 (Rij 0.5) / NjRij = Rank given for the ith variable by the jth respondent Nj = Number of varia bles ranked by the jth respondent.GARRETTS TABLE VALUERanksCalculationPercentageGarretts Table revalueI Rank=100*(1-0.5)/5= 10= 75II Rank=100*(2-0.5)/5= 30= 60III Rank=100*(3-0.5)/5= 50= 50IV Rank=100*(4-0.5)/5= 70= 40V Rank=100*(5-0.5)/5= 90= 25Source Computed data.Step IIIScores are obtained with reference to Garretts Table value, and each helping position value is converted into scores. Here each aggregated ranks are multiplied with corresponding the Garretts value obtained in the table.AGGREGATED RANKSSl. No.AttributesRank123451.Sharing bank details13950372015508402252.Comfortable072002600336020003.Time management000126070504.Man management1132534203250189005.Filling forms1650720026506440325Source Computed data.Step IVSummation of the scores is worked out for each rank column and means scores calculated by dividing the total score by the number of respondents. Finally, overall ranking is obtained by assigning ranks 1, 2, 3 in the descending order of mean score.OVERALL RANKING for respondents opinion on enhancing customer value S. No.ReasonTotal ScoreAverageRank1.Sharing bank details2028567.6I2.Comfortable1526050.53IV3.Time management831027.7V4.Man management1988566.28II5.Filling forms1826560.89IIIINFERENCEIt is observed from the table Sharing bank details has been ranked as the first for the Man management has been ranked second, Filling forms third position, followed by Comfortable in fourth rank with Time management ranked as the fifth that influences the respondents opinion on enhancing customer value the in banksCONCLUSIONAlthough creating customer satisfaction is not a prime motivation for instituting corporate social Responsibility programs , research linking CSR strategies with positive customer outcomes, such as loyalty, has led to the expectation that these strategies generally have positive flow-on effects for customers. Banking persistence surveys have led to the identification of a mismatch between consumer satisfaction levels and massive s pending on CSR programs. Further research is warranted. In view of research suggesting that retail banking customers prefer initiatives that create direct customer benefits compared to those that have broader social impacts. To conclude the CSR activities in all the three study banks are not effective. It is good time on their to promote CSR related activities.