Stealth and Tailored Marketing as a Strategy by Grameenphone

RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, educatee of subdivision Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed explore number: An Analysis of the practice and implications of bespoke and Stealth trade in schema in the telecommunication industry in Bangladesh- From the sight of Grameenphone Ltd. usance: A qualitative analysis on my proposed result allow enable me to ponder and analyze both the home(a) and extraneous environments of Grameenphones Customer Lifecycle watchfulness Department where I before long and an internee and learning and trying to understand the surgical incisions own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are apply similar strategies I plan to systematically collect and study the past and present data to discern trends, forces, and conditions with the potential to find the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more well(p) and attractive for both GP and its users compared to ATL. The BTL Vs.

ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is personnel casualty to give you semiprecious insights into why my topic is different and get out be of saki to you, as throughout this research, I non only indicate to learn many things I did no t know about, regarding the solid ground of! Tailored and Stealth Micro-campaigning strategies that telecom Companies use- Grameenphone in my study, but in addition let you, my value advisor learn about what companionship I realise gained via my research. In this project, I will seek how members of Customer Lifecycle Management team enact the art of Micro-campaigning to not only do good the organization...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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