Marketing Plan for Mitsubishi Smart Fridge

Marketing Plan for Mitsubishi Smart Fridge Product/ Business Idea Mission The mission of Mitsubishi smart fridge is to promote the household with innovative technologies, products that design that improves their lives and contribute to a socially responsible and sustainable future. The products will provide convenient, efficiency and smart technology which covers the function of internet access, inventory control and food management function. The product is deliver promise of the Internet of Things. SMART objectives The specific objective of the smart fridge for the first year is to create awareness and educate the consumers about the introduction of smart fridge and its advantages as it is new to the market. Besides, it is target that the smart fridge can receive at least 1,000 pre-orders after the awareness and educate program within six months, as well as improve the total sales by 30% after two years launched. Through the awareness and education program, customers will make known with the smart fridge and this then can reducing the additional cost for advertising by 20% such as advertisements and strengthen the position of the new Mitsubishi smart fridge against the other brand. The overall budget for the awareness and education program was used up to S$50,000. It is estimate that after two years launched, each month can sell 1,000 units of smart fridge to the private household who stay at private or landed properties via developer as a mediator. It is targeted the sales of smart fridge growth by 30% after two years launched and 35% 45% of sales for the following years. The total sales figures that are measurable for the business are between S$100,000 – S$500,000 dollars. The objectives that are set must be achievable and feasible to achieve by the company. First year, the company create awareness program and educate their customers as it is new to the market. The program educates people on how to use the smart fridge to make their lives easier and connected with the fridge everywhere and anytime. Besides, the company can cooperate and liaise with the private properties’ developer for the new building job and target those new household who will move in and stay at private properties and selling in a bulk quantity with some discounts such as 300 units of smart fridge for total 500 households who will stay at those private properties. It is about 60% of the sales target at one property area. Moreover, the company should provide training and development program for their employees in order to better understand their main purpose of the smart fridge and how well of the smart fridge function before they can promote to the customers, Based on research, the market demand for the electrical appliances and housewares grow by 5.9% in 2012 and 6.8% in 2013. It is important to provide timing for each objective in order to be achieving within the time bound. As smart fridge is new for market and consumers are unfamiliar with it. Therefore, it is important to create awareness program in the first year to introduce and make the consumers aware of the products. The next following year, company should educate their consumers on how the smart fridge can improve the lives more convenient and efficient. For the third year, the company should have return profits and value margin for total 40% of the total sales and hold 25% of the market share. Mitsubishi smart fridge is a new to the business within the established markets and is considered as additions to existing product lines. The new functions have included in the fridge such as the interactive screen install at the fridge door that provide function of internet access and inventory control. Mitsubishi smart fridge is a premium product whose target group, medium to upper level household people whose stay at private properties with high standard of life and busy working. This target group normally has relatively medium to high income since the pricing for the smart fridge is slightly higher than normal fridge. The main competitor is Samsung with its well-established products and strong positive image and reputation in the marketplace. Nowadays, the image of the company is created and made known by its customers. Therefore, the success of the business is depend on how well they can meet the diverse customer’s needs and wants by treating each customer as unique and offering the products that meet and suit their needs and wants. Positioning Statement Positioning Statement for Mitsubishi Fridge in Singapore â€Å"In order to improve the lives of Singapore families, Mitsubishi is the electronics that offers customers convenient and faster result†. Mitsubishi smart fridge is a new products in the market and considered quality and premium smart fridge with internet access and inventory control function. Mitsubishi smart fridge is target medium to upper class households by improving their lives easier, convenient and efficiency with smart, connected and ambient technology. There are many benefits and advantages that can provided by the smart fridge. Firstly, the smart fridge can connect remotely with smartphone and tablet and allows the user to search recipes and other cooking info that are teaching in step-by step. For who’s seldom cooking, it is convenient for them just checking the recipes and starts their cooking. Besides, the smart fridge include food management function that also can use smartphone to check the ingredients left inside and give the idea to buy the ingredients for cooking when the people are not in home. Moreover, it can provide information for the user for running low on certain items inside the fridge. The smart fridge also closely monitored the food that are sensitive to spoiling and record the dare and keep track when the foods are removed or disappear from the fridge and the expiry dates. This function encourages the users for well planning on how to use the food that are closely expiry to reduce wastage and additional food costs. Currently, smart fridge is still not introduce by others fridge brands that are selling in Singapore. Only oversea country, there have this types of smart fridge. So, it is the competitive advantages compare to other brands that are still consider normal fridge and can’t even allow internet access and inventory control. As standard of living is getting higher and higher and some parts of lives are replace by technology. Most people have their own smartphone and can connect by 7 days and 24 hours. Thus, the smart fridge which included the function of internet access and inventory control can allow the user who is busy working planning their cooking menus and frequently check their fridge ingredients on their leisure time. Mitsubishi smart fridge offers and installs equipment such as interactive screen installs at the door that can connected directly with the internet and food management function to keep track the expiry dates and ingredients left inside the fridge for better planning to creates green environment by reduce wastage and save additional food costs. This can suit the needs and wants of consumers and advices them better for saving.

Tim Berners Lee: The Inventor Of The Internet

Tim Berners Lee: The Inventor Of The Internet Many people have had a significant impact on the world of mass media that radically changed how the world communicates information. One example of someone who has done just that would be Tim Berners-Lee, who is best known for his innovation: The World Wide Web. Tim Berners-Lee has impacted the world of mass media in several ways. First, Tim Berners-Lee invented the World Wide Web. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Third, the internet has revolutionized how the press gets information to the people. Finally, while the Internet has its advantages, it has had alot more than its share of controversy. First, Tim Berners-Lee invented the World Wide Web. The story behind the invention of the internet is an interesting one. It all began around 1980 while Tim Berners-Lee was working as a software engineer at the European Laboratory for Particle Physics in Geneva, Switzerland; also known as CERN. He wanted to figure out a new way to organize his notes in a brain-like way, but while improving upon the abilities of that occasionally memory-constrained organ and came up with a new way of doing it building a software program called Enquire (TIME). Using the ideas that he used to build Enquire and other ideas that were current at the time, he created another way of finding files on his computer: by creating a type of hypertext notebook that allows the text in a document to be linked to other files on the computer. He then thought about accessing materials on other computers. He then thought about opening his computer to not only his coworkers at CERN, but to the scientific community everyw here. By using this type of networking scheme by connecting individual computers together on a network, it would mean no centralized system. This would mean that the new network would have no trouble with scalability, which means that it could grow to infinity. Tim Berners-Lee then built a coding system that was easy to learn and use to build web pages. It is called HyperText Mark-up Language, also well known as HTML. It has become the most wildly used language that web developers or even normal people use to create web pages and sites. He then created e new set of protocols that allowed these HTML documents to be connected across the Internet called HyperText Transfer Protocol, also well known as HTTP. Soon after that, Tim Berners-Lee wrote the code for the first web browser, which allowed users around the world to access web pages on the internet. Once the World Wide Web debuted in 1991, the world of mass media changed forever as it brought order and clarity to the chaos that was cyberspace. The World Wide Web (the information-sharing model built for the internet that is the way accessing and sharing information on the internet) and Internet (the massive network of computers) experienced growth at exponential rates (The Difference). At one point, the number of internet users was doubling every 53 days (TIME). Clearly, Tim Berners-Lees inventions made a huge impact on the mass media industry. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Since the Internet was first brought online, many social networking sites have radically changed how people, businesses and organizations communicate. One of those websites is Facebook. With Facebook, anyone could create a profile on the site and not only post their thoughts on their wall for friends to see and comment on, but also use instant messaging to talk to friends in real-time and even share photos and videos between friends or even everyone on Facebook. Facebook has evolved the way that people communicate in several ways. One example is how easy it is for anyone to click the Add Friend and reconnect with old friends. Another example is how the sheer number of people using Facebook affects the mass media, numbering in the hundreds of millions, possibly soon to be in the billions. Because of how many people use Facebook, the chances are good that anyone wanting to find old friends would find them on Facebook. Businesses who want to advertize would use Facebook because their ads would reach a very large amount of people. Organizations who create community pages or groups for a specific cause could also speak to a very large amount of people. Another great example is how Facebook is real time and very easy to update. Since Facebook is real time, people could keep their profiles current from anywhere with just seconds of work at a time, even from mobile devices such as cell phones. This also allows people to share events as they happen within seconds (Welcome)(NEWS). Clearly, Tim Berners-Lees invention allowed the social networking sites to form and they evolved the way that people communicate. The global nature of the Internet and the World Wide Web only helps to let sites like this expand on a huge scale. Third, the internet has revolutionized how the press gets information to the people. For hundreds of years, the newspaper has been the best known and well used source of information on current events. However, in recent years, its popularity has declined. Nowadays, 61% of citizens in the western world get their news from the Internet, compared to 17% who get their news from the newspaper. This could be for several reasons. One reason would be that people could access up-to-minute news on the internet at any time from any location if they want to because of the nature of the internet and the evolution of mobile devices that have the capability to access it. There is no need to go to a newsstand or store to buy a newspaper to read news that might be out of date. Another reason is that publishing a story on the internet is also much easier and less expensive than publishing it on printed media. Internet news could also have photos and video supporting the text on a new agencys website. Another reason would also be that the news is available to many more people due to the worldwide nature of the internet (What are)(Newspapers). Another mainstream format that the internet is quickly replacing would be television. Internet television and streaming video are supplying news in about the same format as television with full motion video. Internet video is also easier to set up and less expensive to put a video online or watch it (Internet). Clearly, Tim Berners-Lees inventions revolutionized how the press gets information to the people. Finally, while the Internet has its advantages, it has had alot more than its share of controversy. Since Tim Berners-Lee invented the internet, it has caused many controversies in the world. One key example of a significant issue in many countries that the internet has provided is the use of censorship to filter obscene materials and the worldwide nature of the network. Some countries, such as China have responded with a strict internet censorship scheme that regulates what types of content the people may read or write. In fact, the censorship scheme has been given the nickname The Great Firewall of China in popular culture because it blocks thousands of websites that the Chinese government feels are a threat to the country and society. It also affects the ability of the press to report current events freely and without restriction. This was especially a huge issue during the Beijing Olympics, where there were many foreign journalists on site. Another key issue that the internet has caused is the issue of privacy. One major breach of privacy that involves the internet would be Google Street View. Google Street View is part of Google Maps and it allows anyone to view an area as if they were standing on a street. Google uses specially modified vehicles with cameras that take pictures in every direction as the car drives along. These pictures are then uploaded to Google Maps and allow users to use them in addition to maps to look at an area. This has caused major privacy problems because there are several occasions when the vehicle takes photos of people on private property that do not wish to be photographed for various reasons. While Google does offer users the option of reporting individual images to request their removal from the web, that that would be after the fact and the image could have be saved by anyone prior to removal (15 Biggest). Clearly, Tim Berners-Lee has made a significant impact on the world of mass media because while his inventions created many advantages to how media is delivered to the people, it also creates massive controversies in the process. Tim Berners-Lee has had a significant impact on the world of mass media that radically changed how the world communicates information. His innovations that caused these changes are the World Wide Web and the Internet. Tim Berners-Lee has impacted the world of mass media in several ways. First, Tim Berners-Lee invented the World Wide Web. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Third, the internet has revolutionized how the press gets information to the people. Finally, while the World Wide Web and the Internet has its advantages, it has had alot more than its share of controversy. Clearly, Tim Berners-Lee has impacted the world of mass media in many ways, positive and negative. Gaucher’s Disease: Types, Symptoms and Treatments Gaucher’s Disease: Types, Symptoms and Treatments New Treatment Plans Give Hope to Patients with Gaucher’s Disease Katherine Van: Gaucher’s disease occurs within individuals because they lack the enzyme glucocerebrosidase in the body, which is responsible for breaking down fatty substances called glucocerebroside. Consequently, large amounts of fatty substances are able to build up and stay in the liver, spleen, lungs, bone marrow and brain because of the damaged and lack of glucocerebrosidase. Hence, the disease is also called glucocerebrosidase deficiency. Any age group can be diagnosed with this disease, but studies show that there is a higher percentage of the disease in Eastern and Central European Jewish people.     Ã‚  Ã‚   There are many types of Gaucher’s disease. The first form is called non-neuronopathic Gaucher’s disease because it does not target and damage the central nervous system. The symptoms are: Thinning of bones Extreme bone pain and bone fractures Enlarged liver Enlarged spleen Low amounts of healthy red blood cells Excessive fatigue Vulnerability to bruising Low amounts of blood platelets Yellow spots in the eyes Regular nosebleeds The second type of Gaucher’s disease is neuronopathic and it can be life-threatening because it damages the central nervous system. Babies after three months of birth can be diagnosed with this form of Gaucher’s disease. Its symptoms are similar to the non-neuronopathic form, but it also includes: Brain problems, including dementia Severe inflexibility Seizures The last form of Gaucher’s disease is called perinatal lethal and it is the most severe type. In fact, most infants with perinatal lethal die after a few days of birth. The symptoms listed below: Extensive swelling due to fluid accumulation Dry and scaly skin Serious neurological problems Gaucher’s disease develops as a result of mutations in the GBA gene. The GBA gene is responsible for making glucocerebrosidase enzymes, which simplifies glucocerebroside molecules into sugars and smaller fat molecules. However, mutations in the GBA gene impact the ability of the enzymes to function properly. Consequently, the large amounts of fatty substances cause organ failure. Patients can be diagnosed with Gaucher’s disease because of an inheritance pattern called autosomal recessive. The parents must be carriers of a Gauchers genetic mutation in order for the children to have Gaucher’s disease. Nevertheless, there is only a 25 percent chance that their child will be diagnosed with the disease. In order to identify and track the progression of Gaucher’s disease within patients, a series of diagnosis and tests are used. Enzyme analysis uses blood tests to identify a patient’s levels of glucocerebrosidase. If Gaucher’s disease was active in the patient, there are low levels of glucocerebrosidase in the blood. On the other hand, carriers have enzyme levels between the affected and unaffected people who are not carriers. Another test is called the genetic mutation analysis and it tries to find mutations in the genes associate with Gauchers disease. However, not all of the genetic mutations involved in Gauchers disease have been identified; thus this test is used to help classify which type of Gauchers disease patients have. In order to measure the progression of the disease, dual energy X-ray absorptiometry (DXA), and magnetic resonance imaging (MRI) can also be used. DXA uses low energy X-rays to measure bone density, while MRI uses magnetic fields and rad io waves to create images of organs. MRI can show organ enlargement, such as the spleen or liver. In addition, doctors perform prenatal testing in pregnant women that are carriers of Gaucher’s disease to test if Gauchers disease is active in the fetus. Doctors will analyze the amniotic fluid or tissues from the placenta to complete the prenatal testing. Gauchers disease cannot be cured; it is only controlled or managed. The type of treatment given to patients varies depending on the type and severity of Gaucher’s disease and condition of patients. One treatment given is the enzyme replacement therapy, where replacement enzymes in liquid substances are injected into the veins of patients every two-weeks. This type of treatment is effective within individuals with non-neuronopathic Gaucher’s disease. Nevertheless, people may regularly experience an allergic reaction to the enzyme treatment. Another treatment method available is the bone-marrow transplantation. This is a surgical procedure that is used for severe cases of Gauchers disease, where damaged blood-forming cells are removed and replaced. However, this medical treatment is not as common as the enzyme replacement therapy because it has more threats and hazards. Lastly, medication can also be used to manage Gaucher’s disease. The oral medication miglustat ( Zavesca) is an effective drug that minimizes the build-up of the fatty substances in non-neuronopathic Gaucher’s disease. Nevertheless, the medication can cause side effects in the digestive system, such as diarrhea and, weight loss. Furthermore, the drug can also interfere with sperm production. In ladies, birth control is advised while using miglustat and for three months after they stop using the drug. In December 2001, Genzyme, a Sanofi Company completed a study to compare the effectiveness of a drug, Cerezyme, in two different dosage amounts in their patients with Gaucher’s disease. Both males and females ages 18 and older were eligible for study. Nevertheless, only patients with type 1, non-neuronopathic Gaucher’s disease were allowed to participate. There were multiple research centers that participated in the lab, including eighteen in the United States, one in Canada, six in Europe, and one in Brazil. During the study, 90 participants were randomized and placed into two groups. The first group of people received their monthly dose of Cerezyme in two infusions; one infusion per two weeks (Q2). The second group of individuals received their monthly dosage in one infusion every month (Q4). The progression of the effects of the drug on the Gaucher’s disease was monitored by measuring the hemoglobin values and platelet count of patients. Magnetic resonance ima ging and computer tomography were also used to explore any improvements in the patient’s liver and spleen conditions. Moreover, researchers tried to identify if the change in dosage reduced the symptoms of patients, such as fatigue, vulnerability to bruising and yellow spots in the eyes. Genzyme believed that patients who received one infusion every 2 weeks would show a more positive reaction towards their non-neuronopathic Gaucher’s disease because there was a longer period of time in between the monthly dosage sessions of Q4. Hence, this could cause a deficiency of all the replaced glucocerebrosidase at the end of the month. Conversely, Q2 would be more stabilized because the enzyme glucocerebroside would be replaced every two weeks. In theory, by the end of each month, only half of the enzyme glucocerebroside would be deficient. Similarly, the findings of the lab, displayed in table one, showed that 80.8% of the participants of Q2 Cerezyme showed clinical success, whereas there was only 63.2% of clinical success within individuals using Q4 Cerezyme. Hence, Q2 was a better drug frequency in terms of safety and efficacy. Q2 Cerezyme Q4 Cerezyme Number of Participants Analyzed 26 57 Number of participants with Clinical Success 21 36 Proportion of participants with Clinical Success 80.8% 63.2% Table 1: Number of Participants with Clinical Success after the Completion of the Clinical Trial The chart above portrays the number of participants that showed improvements in their Gaucher’s disease in comparison to their condition before the clinical trial. For example, some participants noticed a reduction of symptoms, such as extreme tiredness, bruising, yellow spots in the eyes, and nosebleeds. As well, there were some improvements in hemoglobin values, platelet count, and liver and spleen conditions. A similar lab was conducted to test the efficacy of two dosage amounts in an enzyme replacement therapy on February 1, 2007. The global specialty biopharmaceutical company, Shire, wanted to test VPRIV, a hydrolytic lysosomal glucocerebrosidase-specific enzyme, that was used in long-term enzyme replacement therapy for patients with type 1 Gaucher’s disease. The controlled variable of the study were the 45 and 60 U/kg dosages of VPRIV, also known as velaglucerase alfa (GA-GCB), given to patients with type one Gaucher’s disease. Shire also used random trials to divide the participants into two groups that received the dosage every other week. Nevertheless, one group received 45 U/kg and the other group received 60 U/kg of VPRIV. Ages two and older of both genders were allowed to participate in the study. The duration of treatment for each patient was 12 months, where the first patient enrolled into the study on January 11, 2007, and the last patient participated in the res earch project on April 8, 2008. The progression of the effects of the drug on Gaucher’s disease was monitored by measuring the hemoglobin values and platelet count of patients. Magnetic resonance imaging and computer tomography were also used to explore any improvements of the patient’s liver and spleen conditions. Shire believed that 60 U/kg of VPRIV was a better treatment towards the non-neuronopathic Gaucher’s disease, assuming that VPRIV was safe and efficient, because there were more artificial enzymes. The data collected in table two supported their hypothesis as the average change of baseline of Gaucher’s disease was better in the twelve participants that used 60 U/kg of VPRIV every other week. A baseline is the initial amount of a substance where the final amount is compared to. A baseline is also referred to as the reference point. The chart supports Shire’s hypothesis as the spleen and liver volumes of VPRIV 45 U/kg patients decreased and hemoglobin and platelet concentrations increased towards a more normalized size or amount. Nevertheless, the research is still continuing and the data released is not fully up to date. VPRIV 45 U/kg, Every Other Week VPRIV 60 U/kg, Every Other Week Number of Participants Analyzed 13 12 Average Change of Baseline of Spleen Volume (units: Percent body weight) -1.87 -1.92 Average Change of Baseline of Liver Volume (units: Percent body weight) -0.30 -0.84 Average Change of Baseline of Hemoglobin Concentration (units: g/dL) 2.429 2.438 Average Change of Baseline of Platelet Counts (units: x10^9/L) 40.92 50.88 Table 2: Change of Baseline of Gaucher’s Disease in Participants After 12 Month Treatment The chart above portrays the average change of baseline of spleen volume, liver volume, hemoglobin concentration and platelet counts for two groups of patients; those who received 45 U/kg of VPRIV, and other who received 60 U/kg of VPRIV every other week. Negative values indicate a decrease in size, whereas positive values indicate an increase in size. The data was collected by using magnetic resonance imaging and analyzing participates’ blood tests. Overall, studies continue to occur in order to find more effective treatments for individuals suffering from Gaucher’s disease. The severity of this disease may vary from patients, but in general, the disease is very harmful as it can lead to deaths in young age groups. Gaucher’s disease attacks important organs in the body, such as the liver, spinal cord, heart and brain, and prevents the organs from functioning properly. Nevertheless, the disease only occurs due to genetics and the positive research projects conducted on Gaucher’s disease will continue to bring hope in humans. References http://www.convertunits.com/info/dl http://www.nlm.nih.gov/medlineplus/ency/article/003647.htm http://www.cancer.ca/en/cancer-information/cancer-type/childhood-cancer-information/supportive-care/symptom-and-side-effect-management/low-platelet-count/?region=nu http://www.lilly.com/products/patient-safety/providers-role/Pages/adverse-event.aspx http://www.drugs.com/monograph/cerezyme.html http://www.mayoclinic.org/diseases-conditions/gauchers-disease/basics/coping-support/con-20031396 http://ghr.nlm.nih.gov/condition/gaucher-disease http://www.shirecanada.com/en/default.aspx http://www.vpriv.com/about-vpriv/ http://clinicaltrials.gov/ct2/show/results/NCT00430625?term=gaucher+diseaserank=13sect=X012 http://clinicaltrials.gov/ct2/show/NCT00364858?term=Gaucher%27s+Diseaserank=3

Comparing The Wife of Baths Tale and The Story of Dame Ragnell :: English Literature Essays

Comparing The Wife of Bath's Tale and The Story of Dame Ragnell The story of Dame Ragnell and "The Wife of Bath's Tale" are works that are very similar yet have differences that set the two apart. The most obvious comparison between the two works is the dilemma faced in each. In both stories a man's life is at stake and all he has to do to be spared is to answer one question. That question has to do with what women really want. Another similarity involves the outcome of each story. The differences between the two stories are revealed in the plots. The differences that stand out the most are the circumstances leading up to the question being asked and the attitude of the person that has to marry the old hag to get the answer to the question. There are many small differences between the stories but they are not as important as the two mentioned. In the story of Dame Ragnell and "The Wife of Bath's Tale," the men in question are in a very serious predicament. The knight in "The Wife of Bath's Tale" gets into his predicament by raping a young maiden. In "Dame Ragnell," King Arthur is accused of giving Sir Gawain land that belongs to someone else, Gromer Somer Joure. Their crimes are completely different, yet they still warrant similar punishment. Although the reason that each character is in his situation is a glaring difference between the two stories, in both cases the character's lives are at stake because of something they have done. In order to be saved from death they must answer a question: "To shewe me at thy coming whate wemen love best in feld and town." (Ragnell 91-92) This is what King Arthur is asked by Gromer Somer Joure in the story of Dame Ragnell. In "The Wife of Bath's Tale," we can see the question is worded differently. The Queen says to the knight: "I graunte thee lif if thou canst tellen me what thing it is that wommen most desiren." (Bath 910-911) Although there is a slight difference in the wording of the question in each tale, each still has the same idea: What is it that women want the most? In both stories the main characters, the knight, in "The Wife of Bath's Tale" and King Arthur in, the story of Dame Ragnell, search out the answer to this question.

Best Man Speech Delivered by the Brother of the Groom :: Wedding Toasts Roasts Speeches

Best Man Speech Delivered by the Brother of the Groom Firstly, on behalf of the bridesmaids, I'd like to thank the groom for his kind words, and I have to say they have done an excellent job today and look absolutely wonderful. I am very proud that I was chosen to be the best man today. It’s often said at weddings that being asked to be the best man is like being asked to kiss the Queen. Its a great honor but nobody wants to do it. I have a large library of stories to tell you that will leave the groom embarrassed and humiliated, but out of respect for him on his big day I have decided not to tell them. So I'm not going to tell you about the time he vomited over a taxi driver's head or ended up in hospital on his stag do. The groom was born on November 13, 1972. Coincidentally, this was also the year that the first Mr. Alen books were published, and if you know him or know anyone that has lived with him, you'll easily be able to guess which Mr. Man he takes after. No, its not Mr. Topsy-Turvey or Mr. Bump, it’s Mr. Messy. Even though he stopped reading the Mr. Alen books last year, I doubt he will ever loose his natural ability to make a mess. (To the bride) If you need any tips on getting him to tidy up, don't ask my mom or dad as they were unsuccessful for twenty years. After leaving school, the groom had a brief career as an accountant but soon saw the light and decided that cleaning a swimming pool would be more interesting. After a few other career moves he decided that he was missing something, so decided to go to university to study sport science. Before he'd gone away to university, the groom was extremely fit, as skinny as a rake, and very serious about his cycling. It was on the following Christmas holiday when I saw he was starting to put on a bit of weight that I realized - he'd fallen in love with beer. I hear he had an excellent time at uni, living in a house of like-minded people who also had this great love. The stag do was a couple of weeks ago in Brighton and on the Saturday evening we went to a club called The Event.

Nutsedge: Weedy Pest or Crop of the Future? :: Botany

Nutsedge: Weedy Pest or Crop of the Future? Yellow nutsedge (Cyperus esculentus L.) is an invasive weed in the United States. It is often regarded as a useless pest to home gardeners as well as commercial growers. Along with being a useless weed it is difficult to control. Several commercial herbicides have been labeled for use exclusively on yellow nutsedge and are available at local retailers. This, of course, indicates much research has gone into the development of chemicals to eradicate it. In a country that spends much of it's time and money on programs focusing on the advancement of crop production has the yellow nutsedge been labeled unfairly? Could the U.S. find use for Cyperus esculentus L.? A look into it's past and present might reveal a profitable future. Cyperus esculentus is in the order Commelinales and the family Cyperaceae. Cyperus esculentus can be distinguished from other species of New World nutsedge by its persistent linear brown spiklets that have closely appressed overlapping scales. This perennial plant is self-incompatible. The stem of yellow nutsedge is triangularand has a light green-yellow color. Rhizomes that terminate in tubers are the main means of reproduction, although it does produce viable seed. It is interesting to note that the name Linnaeus chose for this sedge, esculentus, means edible in latin (6). The two varieties of interest to us are Cyperus esculentus var. esculentus (weedy) and Cyperus esculentus var. sativus (cultivated). Most literature uses the name Cyperus esculentus for both the weedy and the useful sedge. The weedy variety esculentus produces many seeds although the cultivated variety sativus produces few. Yellow nutsedge (weedy) has been reported to produce 605 million seeds per hectare in Massachusetts (4). Both reproduce vegetatively in great numbers. Research indicates that a single nutsedge tuber can produce about 1900 plants and 7000 tubers in one yearly (8). The weedy nutsedge was introduced to the Dutch Netherlands in the late 1970's concealed in Gladiolus and it was so invasive that in 1984 a restriction was implemented by the government. This regulation prohibits the harvest of any root crop in a field that is infested with the yellow nutsedge (3). Cyperus esculentus var. esculentus and Cyperus esculentus var. sativus are closely related according to Moshe Negbi (6). The color of the tubers appears to be one unusual character. Variety sativus has a grey-orange color and variety esculentus has a grayed brown color according to the Royal Horticultural Society Colour Chart (3).

My Feeling as a Filipino Essay

I am very proud to be a Filipino! From the centuries that passed, a lot of nations have admired the Filipino people, for being industrious, brave, talented, resourceful, these are only a few of the traits that a lot of other people and nations admired the Filipinos for. But although we have been complimented in many fields, none of us or only a handful of us are well known for it. We as a people never stop and think â€Å"what can I do for this country†. There have been notable personalities that have done this but a lot of us have always taken it for granted. One other notable Filipino trait is ingenuity; we have had a lot of inventors that have blossomed in the Philippines, one such inventor that is well known around the world is Agapito Flores, the inventor of the fluorescent light. This invention, should it have been recognized by the government would have been one of the best ways that we could have paid our national debt and would have increased the status of the Philippines as a nation, if it was manufactured here in the Philippines, but the government took it for granted. Another field that we really should have exceeded in is agriculture. A lot of the Asian countries have learned their agricultural knowledge from the Philippines, yet we keep importing these goods from them, one such country is Thailand; they are very proud to say that they learned their agricultural knowledge from the Philippines, one notable goods is the Thai Rice, that specific breed of rice was made in the International Rice Research Institute (IRRI) in Los Baà ±os, Laguna, yet we are the one importing that specific rice crop from that country to ours. So my question is †¦ Why is it that our government seems to be a reactive kind of government and not a proactive one? Why is it that the Filipino, as a people, seems to practice, what I call the â€Å"I† syndrome? Why is it that we put ourselves on top of everything else rather than a part of a nation? Why is it that other nations and or people recognize what we have and we don’t? Why is it that we turn a blind eye to the problems of our society? Why is it that we are so caught up with what â€Å"I† want and what â€Å"I† need that we fail to see what’s really happening to us as a nation? I AM  PROUD TO BE A FILIPINO and I still believe that we can make it as a nation, but I’m afraid that if we don’t change our outlook of ourselves as a people, we will succeed as an individual but fail miserably as a nation.

Figures of Speech Essay

Poets use different figures of speech to convey the message of their works. Some poets use metaphors or similes to baffle the mind and force the body to feel and see the images created while others use paradox, hyperboles, or puns to create the same effect. A good poem should involve all the senses and make the mind work to find meaning. William Blake uses metaphors to make the mind work overtime to find multiple meanings in his work â€Å"To See a World in a Grain of Sand†, while Chidiock Tichborne uses paradox to baffle the mind and reiterate the single meaning in his work â€Å"Elegy, Written With His Own Hand Before His Execution†. â€Å"To See a World in a Grain of Sand† by William Blake is a short poem that is filled with deep meaning. Through the use of metaphors and word choice the work seems lengthy to the mind but short to the eye. A metaphor is â€Å"a statement that one thing is something else, but in a literal sense it is not† (Kennedy 817). A metaphor is filled with suggestion giving a simple line of poetry almost infinite meanings. â€Å"To See the World in a Grain of Sand† (1) is a statement that is loaded with suggestion. There are many similarities between a grain of sand and the world such as: the world is made up of many grains of sand, both are round, and both are the same material to name a few. The two objects are also so different that that the line of poetry leaves the mind scrambling to figure out the meaning of this word combination. To figure out the meaning one must look at the literal meanings of the words and the figurative meaning of the word combinations to unscramble the riddle. On the literal level one must look at the key words in the line such as world, grain, and sand and find their definitions and how they relate to the other words in the line. By definition world is â€Å"the Earth or Universe† grain is â€Å"a relatively small particle† and sand is â€Å"loose grains of worn or disintegrated rock† (On Line Dictionary). The connotations of these words in the context of this line help the brain to understand that an object of huge size or quantity is being compared to something very small. One of the many meanings that could come from this statement is its hard to see the big picture of something while only looking at one small detail. This is only one meaning suggested through this powerful line. Every line in Blake’s poem is a metaphor that is filled with suggestion and deep meaning. â€Å"Hold infinity in the palm of your hand, and eternity in an hour† (3) is another metaphor Blake uses to baffle the mind. Infinity is â€Å"An unbound space, time, or quantity while eternity is â€Å"time without beginning or end† (On Line Dictionary). It is difficult for the mind to fathom these words when looked at alone, but in the context of the poem it is even more difficult to understand how one could fit such a mass into a hand or an hour. On the literal level the mind says it is impossible to comprehend so one must look to the figurative meaning to comprehend what is being said. One of the many meanings of this line is the same as the first; it is hard to see the big picture while only looking at one small detail. Blake’s word choice also helps the meaning of the poem. If Blake were to use similes rather than metaphors the work would take on different meaning. If the line â€Å"and eternity into an hour† (4) were changed to eternity is like an hour the work would take on a more limited meaning. When like is put into the line, eternity and hour become directly related where as in the first line eternity is trying to be fit into an hour. A similar effect would occur if the line â€Å"heaven in a wild flower† (2) were changed to heaven is like a wild flower. Heaven would be compared directly to a flower which would change the meaning of this line and therefore the poem. Blake used metaphors and word choice to write a poem that is short, but contains depth. Every word and metaphor in â€Å"To See the World in a Grain of Sand† was carefully arranged to give the poem a broad meaning that could be interpreted in many different ways. In contrast Chidiock Tichborne uses word choice and paradox to convey his limited meaning in the work â€Å"Elegy, Written With His Own Hand in the Tower Before His Execution†. A paradox is â€Å"a statement that at first strikes us as self-contradictory but on reflection makes some sense† (Kennedy 826). Tichborne’s work is filled with paradoxes, and is summed up by the paradox at the end of each stanza â€Å"And now I live, and now my life is done† (6). When looking at the main lines in the poem as they reoccur at the end of each stanza one wonders how it is possible to be alive now and also dead at the same time. Upon closer examination of the work the other lines help the brain figure out the paradox. To make sense of the central idea it must be looked at in the context of the other lines in the work. Each line in the work is a paradox that is key to understanding the central idea of the poem. â€Å"My youth is spent, yet I am not old† (9) is one of the lines that mirrors the main point. Youth is defined as the condition of being young while old is defined as having lived for a relatively long time (On Line Dictionary). When looking at these definitions one understands that the narrator has used up their youth, but has not grown old. This could be restated as â€Å"And now I live, and now my life is done†. â€Å"I sought my death, and found it in my womb† (13) is another restatement of the central idea of the poem. Sought means to look for or seek out, so the narrator is looking for his end (On Line Dictionary). Found is â€Å"to come upon something by searching, and womb is a place where something is generated, so the found his death was where he began (On Line Dictionary). After looking at these definitions we realize that the narrator has not fully lived youth let alone life and is about to die. The two poets demonstrated different figures of speech o convey their message. Blake used metaphors to give his work multiple meanings while Tichborne used paradox to restate his central idea. The two poems are very different from each other but both challenge the mind and body to find meaning making both great works of literature.