File Sharing Essay -- essays research papers

FILE SHARINGEthical Debate with Todays Technology(INTRO)You may have contraband content on your computer regenerate now File overlap has become a very large issue today in society even though it has existed for decades. It has been the recent advances in our technology that has made it main stream and in the eyes of the general public. File sharing today tests the limits of technology along with our ethics making it a fuzzy grey area.     When discussing turn on sharings nub on society, first you should have a brief understanding about the terminology, technology, and methods that are used. File sharing in its simplest form is "anything that allows the swapping of files (audio, graphic, animation, etc) between users across a network." The breakdown of file sharing can be lumped into two basic categories, physical and virtual.     Since the invention of the cassette tape, back in 1962 (about.com), people have been transferring data . Friends would copy a tape they borrowed or purchased from another friend and the chain was never ending. When the camcorders started to get smaller and more affordable movies would be bootlegged from the theater and sold.     Technology today has changed immensely but still we find ourselves in the same habits of sharing. Friends can now burn CDs within 5 legal proceeding and DVDs within an hour. The one thing that has changed is the ability to protect the media using encryption keys, water marks, and other Digital Rights Management (DRM) that prevents the media from being copied. The overall effect from this is the just person is left with the headache of not being able to do what they want with their own media, while the pirateer continues to hack and bypass security measures.      The biggest contributor to file sharing these days is through software using virtual media. Before with the virtual media, the only way you could get somethin g was if someone you knew had it. Now with the power of the mesh a user can find what they want from anyone around the world. The internet is probably the most basic form using websites and emails. One of the earliest forms of sharing came from Internet Chat Relay (IRC) which is still used today. IRCs initial use was for chat but users realized files could be stored on the servers hostin... ...iles come from other US computers. A legal strategy that focuses mostly on the US is unlikely to change the supply of music files. Previous studies have relied on Surveys to assess the effect of the file sharing on the music sales. This is problematic because it is impossible to know if survey participants truthfully respond to questions about an illegal activity. This study is unique in that it uses data from file sharing servers, where the authors directly observed 1.75 million downloads during 17 weeks in the fall of 2002. Using statistical methods, they can then test if the sale of an a lbum declines more strongly if that album is downloaded more often.(CONCLUSION)     So, even with the pros/cons, copyright laws, ethics, and facts is file sharing an illegal crime, and one that deserves the heavy penalties as those serious crimes? Is it unethical to give a friend a copy of a favorite CD as a gift? To give something of yourself? Is file sharing an illegal infringement in the rights of the creator of those rights? Artist hasnt loss money in CD sales due to file-sharing. The fact is that file sharing has increase sales of CD due to its popularity.

Telecommuting :: Essays Papers

Telecommuting I found this hold to be of great interest to myself because my give way and life has revolved around telecommuting for the past several(prenominal) years. As the article indicates, a telecommuter is anyone who works at least part of the time at home, in their cars, from clients offices, and/or in hotel rooms and telephone booths. Although the article is somewhat dated (1995 to be exact), I feel that what Robert Moskowitz wrote about telecommuting back in 1995 still applies today. When I chose to go to work for ADP-Automatic Data touch several years ago, I already had some previous work experience as a telecommuter. At the time, I had no idea that my ongoing position would developedly transition itself to a telecommuting position or as I would like to call it now, a virtual office position. As a Software Implementation Consultant, I feel that a telecommuting position has been a viable solution for my employer, for my work responsibilities, and for my overall j ob satisfaction. With the champion of hardware devices such as my laptop computer, pager, cellular phone, voicemail, etc., and software applications such as pcANYWHERE, MS-NetMeeting, MS-Project, MS-Internet Explorer, MS-Office, MS-Outlook, etc., I can accomplish everything from home-or anywhere else for that matter-than being in an actual home office. Because I can be reached during the workweek, virtually anyplace at anytime, and I can work pretty much anywhere at anytime, this requires a lot of responsibility, organization, and dedication to my company and its clients. Although it appears that I do have this flexibility in my current position, I do tend to be in my home office one or two times a week for meetings, personal contacts, etc. I feel this is still necessary, so that I dont loose touch with the company and associates I work with at ADP. Finally, telecommuting has allowed me the independence without the direct supervision to construct more originative in my posit ion. I feel most people, including myself, would tend to be more productive if they didnt have someone looking over their shoulder everyday. only if I do realize it takes a special person with a good combination of a strong discipline and a strong work ethic to be an effective telecommuter.My FutureI am sure as technology advances, my current position as a telecommuter will become more efficient in the ways of doing business with my company and with my clients.

The Effects of Wishes :: essays research papers

Throughout history people have been mislead to believe that happiness can only be lay down through achieving what you think you want. For example, it is rare to read a fairy tale that doesnt involve a hero obtaining his goals and living happily ever later on with the one he loves. Few authors have dared to write about the reality of life in fear that the response from audiences who are used to happy endings would be negative. Charles Dickens and James Hilton are two authors that took that chance and to each one produced a novel that did not necessarily have a happy ending. Charles Dickens illustrates in his book, Great Expectations, and James Hilton presents in his novel, Lost persuasion, that life is full of surprises, and happiness is not always found in the things we think we want.The hero in each of these novels is on a quest for happiness. Pip, from Great Expectations, believes that if he were to become a gentleman he would be content with his life. On the contrary, Conway in Lost Horizon is searching for peace of mind and where he can think without disturbance. Each characters quest brings them to the realization that there are consequences for every action, and obtaining your goals is hard when enduring the obstacles of life.The main objective of Pip and Conways quests is to obtain a talisman. Dickens Pip is looking for materialistic items such as money, while Hiltons Conway is looking for knowledge that can last you a lifetime. Though both characters end up achieving their own talisman, it proved to not be the only tell for happiness as expected.Throughout the quest for the each talisman, a mentor guided each of the heroes. In Great Expectations, his benefactor, Magwitch, guides Pip during his quest by providing him with money when needed. The High Lama enlightened Conway with knowledge and gave him guidance, in Lost Horizon, therefore filling the position of a mentor towards him. Both mentors fulfilled the main characters with their talismans, nevertheless it was up to the heroes to determine what was best for their life.The settings in the novels were different and therefore affected the main characters in various ways. The setting for Great Expectations was nineteenth century England where money was a major part of society. Pip felt obligated to obtain money in order to marry and live an exceptional life.

Solange De Santis - Job design :: essays research papers

IntroductionSolange De Santis joined a General Motors van assembly plant in 1991. During her eighteen months at GM she suffered from boredom, strain, psychological distress, telephone line dissatisfaction, a feeling of distrust and a lack of craft security. All of these factors had a detrimental effect on her health, safety and productivity. What job re-design opportunities are available to rear a healthier and more productive workplace? In order to answer this question we adopt job and work design theory that leave alone analyze her role and provide tangible solutions. The following three Job Design Approaches will be explored 1) Job rotation 2) Job enrichment 3) Teamworking.The article describe below elaborates on three small psychological changes to make working conditions for De Santis much better, improving her job safety and productivity. We hope thatLittle changes make a big difference in the long term.(Julian Barling, Topic 9, slide 3)Job RotationDe Santis is an autowo rker on the van assembly line at the General Motors plant. She performs the comparable simple task, and repeats the same procedures everyday. There are no opportunities for her to learn new skills or face any new challenges. It is easy to imagine how boring and discomfited anyone in her position would become. In addition to the challenge of her routine she also works on high stress and overload because of the non-stop, always catching up nature of the assembly line. According to research, boredom can cause daydreams and strain which together can threaten her safety. These negative experiences impact her job satisfaction and motivation. What we should do is reduce boredom, strain and dissatisfaction. Through job rotation it is possible to re-design her job and make it much more interesting and fun which should reduce her current levels of boredom and stress. How is this possible? Job rotation can reduce De Santiss boredom, relieve her from repetitive movements, and increase motivat ion by diversifying her experience job rotation provides the good-natured of flexibility and experience that will allow her to feel much more control of her work and develop important skills that can help to off-set feelings of uncertainty job rotation also helps to improve morale, increases ownership and should enable her to reach her potential it is also shown to lower fatigue and helps to produce greater satisfaction that reduces absenteeism/turnover problems. Therefore, job rotation can make her job healthier and more productiveHow to implement job rotation?

Character Analysis of Othello Essay examples -- Papers Shakespeare Ess

Character Analysis of Othello Othello is a tragedy and Othello is a sad hero. Othello is a general in the service of Venice. He is good, courageous, brave and trustworthy. However he has some weaknesses such as insecurity he is too open, nave, and gullible, Iago plays on his weaknesses which brings about his downfall and he polishs himself. This causes the suffering of innocent people like Desdemona, Emilia, Cassio and Roderigo. The audience also feel pity for Othello and this creates a sense of wastage at the end. Iagos main aim is to bring about Othellos downfall. He has many reasons for this, such as his anger as Othello rejected him for the post of deputy sheriff and he hates the fact that a black man has such a high position, who has the power to reject him. Iagos plan to destroy Othello is mainly make by racism. He suspects that Othello slept with his wife. This play was written by Shakespeare in the 17th century. During that time, the attitude o f the people towards the black people was negative. The black people were treated as lower class citizens. This play is initially set in Venice in the mid 15th century. The Venetians would also have treated them worse and differently. Shakespeare wanted to extract the black character in a positive light and create sympathy for him representing him as a victim of racism to make a gloss on his society. Shakespeare uses various dramatic devices in this play. This essay will explain to what extent racism contributes to Othellos downfall. Act 3 scene 3 is heavy because this is the scene where the character of Othello changes. Before this scene, Shakespeare has already ena... ...on as a result of Othellos insecurities, such as jealousy. It could also be argued that these insecurities are caused mainly by the racist society. Which at its heart it is racist and sees him as an outsider as this play is set on Venice. It is not just Iago who refers to him as a moor. I am one sir moor are now making the beast with to backs. But Brabantio also says that Look to her, moor, if thou and may thee. Othello also recognises this as a possible reason for Desdemonas infidelity. For haply I am black However there is one other consideration to take into account Othello acts with reason, earlier then emotion when he decides to kill Desdemona He still loves her. But his need to be in control is stronger in the end. He feels that his duty is to kill her. Finally both the factors are to be blamed.

Character Analysis of Othello Essay examples -- Papers Shakespeare Ess

Character Analysis of Othello Othello is a tragedy and Othello is a tragic hero. Othello is a general in the service of Venice. He is good, courageous, brave and trustworthy. withal he has some weaknesses such as insecurity he is too open, nave, and gullible, Iago plays on his weaknesses which brings about his downfall and he kills himself. This causes the suffering of innocent passel like Desdemona, Emilia, Cassio and Roderigo. The audience also feel pity for Othello and this earns a sense of wastage at the end. Iagos main aim is to bring about Othellos downfall. He has many reasons for this, such as his anger as Othello rejected him for the post of lieutenant and he hates the fact that a sick man has such a high position, who has the power to reject him. Iagos plan to destroy Othello is mainly motivated by racism. He suspects that Othello slept with his wife. This play was written by Shakespeare in the seventeenth century. During that time, the attitu de of the people towards the black people was negative. The black people were treated as lower class citizens. This play is initially set in Venice in the mid 15th century. The Venetians would also have treated them worse and differently. Shakespeare wanted to show the black character in a positive light and create sympathy for him representing him as a victim of racism to make a comment on his society. Shakespeare uses various dramatic devices in this play. This essay will pardon to what extent racism contributes to Othellos downfall. Act 3 scene 3 is important because this is the scene where the character of Othello changes. Before this scene, Shakespeare has already ena... ...on as a resolution of Othellos insecurities, such as jealousy. It could also be argued that these insecurities are caused mainly by the racist society. Which at its heart it is racist and sees him as an outsider as this play is set on Venice. It is not just Iago who refers to him as a moor. I am one sir moor are now making the creature with to backs. scarce Brabantio also says that Look to her, moor, if thou and may thee. Othello also recognises this as a possible reason for Desdemonas infidelity. For haply I am black However there is one other consideration to take into account Othello acts with reason, rather then emotion when he decides to kill Desdemona He still loves her. But his need to be in control is stronger in the end. He feels that his duty is to kill her. Finally both the factors are to be blamed.

Waste in Macbeth

Throughout the play Macbeth, characters change and so do their relationships with other characters. Life is taken for granted, and tossed away as if its barely an old toy. Honour and potential of great men tarnished due to their greed and power hunger. The plot develops the idea that A. C Bradley proposes The central feeling of a disaster is unity of foul up. Macbeth is portrayed as a tragic hero, someone who has it all at first but decides to give it all up.Throughout the story the waste of potential, the waste of deportment and finally the waste of innocence are just some of the types of wastes that can be found, but they are enough to prove the theory. tally to critic A. C. Bradley, the central feeling of a tragedy is one of waste. It can be argued that Macbeths waste of his own innocence was not intentional, but obligate upon by his wife, yet he ends up going through with the turn of killing Duncan. His waste of innocence was directly connected to his prob fitted lack of ethical motive and self esteem.He was persuaded to kill Duncan out of his wifes question of his human raceliness. I dare do all that may become a man who dares do more, is none. (Macbeth, Act I, scene vii) The evidence shows that his innocence has allowed his wife to make him question his manliness and therefore his morals. But not only has Macbeth been persuaded to kill Duncan, but his innocence gets mocked as Lady Macbeth states A little water clears us of this deed (Lady Macbeth, Act II, scene ii).She portrays murder as specifiedly a deed that can be simply washed away from the hands with water and therefore the mind as well. The waste of Macbeths innocence although unintentional to him, is what begins the waste concept. The potential someone has is based on their character and their actions and how they incorporate the two into life situations. Yet both Macbeths actions and character seem to be infirm and immoral. The waste of potential becomes evident as Macbeth turns from a hero into a tragic hero, and starts to take lives as if they are worthless.I am in blood, Steppd in so far, that, should I wade no more, Returning were as tedious as go oer. (Macbeth, Act III, scene iv) He shows that he has no rice beer of going back to right, when he has already committed so much wrong doing. His potential is no more at that point as he has ruined any chance. Ere we will eat our meal in fear and sleep (Macbeth, Act III, scene ii) shows that Macbeths potential has gone from something great to having to be in fear all the time. But it is not only his potential that is lost, but Banquos as well when he takes his life.In this play one of the main purposes of Banquos character is to act as a contrast to the character of Macbeth. Banquo is brave and noble characteristics that Macbeth arguably doesnt. The approximately evident type of waste in the play is the waste of life. Life is so rakishly thrown away by Macbeth and shows that it has no meaning to him and he t akes it at disposal. The wine of life is drawn, and the mere lees, Is left this vault to brag of. (Macbeth, Act II, scene iii) is a quote that symbolizes life has no real meaning and can therefore be carelessly wasted.His humanness gets lost because of his power hunger and its because of the waste of life throughout the play, that the play becomes one of tragedy and an overall feeling of waste. The following quote, I will not yield To kiss the ground before young Malcolms feet, (Macbeth, Act V, scene viii) shows that he is even willing to waste his own life because of his legacy and pride that will follow him after life, so to speak, this shows lack of morality towards not only his own life but to the lives of others.Finally the most evident quote Lifes but a walking shadow, a poor player, That struts and frets his hour upon the stage, And then is heard no more. It is a tale Told by an idiot, overflowing of sound and fury, Signifying nothing. (Macbeth, Act V, scene v) This quote shows that Macbeths final, as its at the end of the play, thought of human life is that it is very worthless, and that is in occurrence why he chose to waste it. It is time on this earth that we waste because it is absolutely meaningless.In conclusion, critic A. C.Bradley, was right to state that the central feeling of a tragedy is one of waste, especially throughout Macbeth. The waste of innocence, waste of potential and finally waste of life have the power to prove the critic therefore right. Yet the list of all that was wasted goes on and on, and its logical to consider if not for fear of what society thinks of us would we too be able to waste life, potential perhaps, or maybe innocence to our own dismay. Bradley was correct, but do the things that stop our lives from becoming a tragedy have to do with our determine or with what society will think of us.

Case Study Lonely

1. Prep be a report in which you analyze the marketing channel conflicts and brush offnibalization issues that Lonely satellite faces as it is currently operating. betoken solutions that might reduce taxation losses or operational frictions that result from these issues. Channel Conflict when sales through the companys web office interfere with sales in that companys retail stores. The potential for significant channel conflict exists in Lonely Planet with the same harvest-feast (books or content) being sold via multiple channel.Lonely Planet has worked hard to minimize channel conflict by selling books on their website only at the recommended retail price, therefore it does non undercutting their retail resellers. Moreover, most retailers hold only a small selection of the five snow Lonely Planet titles, and for the many a(prenominal) titles they do not hold, channel conflict is minimal. The CitySync product is also carefully positioned to reduce channel conflict, since it targets a specific segment (time-poor, cash-rich travelers) with a bracing fling that is somewhat different from the existing Lonely Planet city ushers.However, over time there may be some conflict between CitySync and products such as customized guidebooks. Cannibalization The loss of traditional sales of a product to its electronic counterpart. The well-known travel guides company, Lonely Planet gives a lot of guides for reconcile on its website. A few years ago, many major travel-guide publishers were concerned that Lonely Planet website will hurt their sales. If travelers have to travel on board, they could just go on the website in order to read all the information they need without buying the Lonely Planet travel guide paper version.But farthermost from cannibalizing sales instead, the net has helped publishers build their brands and expand into new territory. Moreover, giving information on its own website is a way to do free advertising. Without this display of guides o n the website, customer would not have bought the travel guide paper version. Lonely Planet and other leading publishers have recorded growth rates of 15% to 25% per year over the past four years, as much as their guidebook content has migrated online.2. Prepare a list of a new products that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers concerns about the timeliness and bills of information in the printed travel guides. Briefly describe any problems that Lonely Planet will face as it introduces these new products. In 2008, Lonely Planet launched Pick & Mix which enables travelers to go to a section of the Lonely Planet Website ( http//shop.lonelyplanet.com), select the country or region to which they are travelling and download the chapter for the ass they are visiting. Rather than carry loose pages, chapters (served as PDF files) can be downloaded into a hand-held device or e-boo k reader. Interactive e-book travel guidesEmerging the outmatch of both medium digital and print into one interactive ebook guide. Lonely Planet introduced e-books on ipad, so the layout and design is to flip through a guidebook and includes signature stunning images, expert author content and tips from local. Unlike traditional print guide book, the digital format allows to include over 3,000 hyperlinks so readers can get to a fussy chapter or map with just a tap of a finger. Thus, travelers can get information on a particular region, point of interest or hotel/ restaurant without flipping through the pages. More, travelers can search terms in Google or Wikipedia for additional content.Travelers can also bookmark the places they take ont want to miss and make notes on the page, just like a print guidebook. Usually traditional publishing cycle for the print guides is either 2 years, but with e-books, it will be updated in a real time. However, unlike apps, ebook updates are n ot pushed out to end user, and readers will have the luck to repurchase the new edition. In addition, due to handhelds limited memory and bandwidth, the new applications focus on cities, not countries.They obviously can not replace a guidebook for a month-long odyssey in Thailand or an exploration of Italys Amalfi Coast. But for the traveler who wants to figure out how to spend a free afternoon or where to go for dinner, these mobile guides plus a good map are ideal substitutes for printed guides. Lonely Planet therefore should continue to institutionalize in product development to work with the likes of Apple, Google, Amazone, Nokia, etc.3. Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are travelling. Describe a product (or pr oducts) that might address this customer concern and also yield additional revenue for Lonely Planet. Your answer here could build on ideas that you developed in your solution to part2. By using interactive ebook travel guides, travelers doing longer trips do not need to carry three or four guidebooks during travelling. Travelers can buy the content directly and save it in their hand-held or ebook before they are going to travel on board if the current destination does not provide good internet connection. It is also an ease to carry around. Moreover, travelers can bookmark the places they dont want to miss and make notes on the page, just like a print guidebook.

Educational Change

Topic Analyse a story about an educational domesticate happened in a secondary civilise and comment its strong point based on the organizational theories. - 1. Introduction The Education Commission Report No. 7 released in September of 1997 suggested to build a feature destination in give instructiondayss(EDB, 1997) . Since that, schools and education institutions of all directs experienced changes and remediates in various plate and kinds. grooms are no longer stable and predictable places. drills and school systems had gradually turned into a mode of modern organization departmentalized and bureaucratized in last century. However, in last dickens decades, the reform in education has been launched in all over the world. It is distinctly because of the needs of new millennium we are moving or even already in the postmodern age now. The postmodern age world is fast, compressed, complex and uncertain(Hargreaves, 1994). Schools are places for preparing the generations of t he future, in that locationfore, changes are es displaceial to all educational organizations.In this paper, the story about the purification reform happened in a one-through school entrust be told to provide a case-study of how an evolution occurred in an educational system. The dimensions, type and effectiveness of reform entrust be discussed. 2. Literature Review We know change is inbred to postmodern education system. But change for change is non help and not what we want. An educational change, is assumed to help schools to achieve their goals more effectively, theoretically. It is important to bear in mind that change is a process, not an event(Fullan & Stiegelbauer, 1991)Literature provides the category for the change. Superficial changes , like changes in content, structure or policy, which induces improvement on some(a)thing currently doing, are classified as introductory order change. Those changes occur on those fundamental, for example, goals and roles, are classif ied as second order change. (Cuban, 1988) Educational change depends on what teachers do and think-its as simple and complex as that(Fullan, 1991, P. 117). While what the teachers do and think is a manifestation of their basic assumption and belief or the change is just superficial.It is vital to understand the grow of the organization and how it affects the norms and behaviors. (Stoll & Fink, 1996). There are fundamental relationship amidst culture and effectiveness(Rossman et al. , 1988). Though school culture is powerful, schools are more comfortable to pioneer-off order change than second order change (Cuban, 1988 Fullan & Stiegelbauer, 1991). But start-off order change would not be internalized without second order change(Leithwood, Aitken, & Jantzi, 2001). 3. A Story about Changing the School School X was a flock three secondary school in a actually new developed district in Hong Kong.Included School X, there were two secondary schools in the district, which with popul ation of around 60,000. In the fifth year of school X being set up, a vice-principal of some other school (for convenience, we called him/her W) of the same sponsoring body was sent to this school. At this time, school X was obviously in adverse position compared with another school in the district. Almost all higher banding students chose another school, over 80% of students of School X is in band 3 while over half of these students were in territorial bottom 10%.Most of the ticker managers were not functioned. Teachers with negative attitude were majority. Some teachers had passion and willing to pay effort for students, but because of the norm and culture, what their effect was confined. Students lacked of interest and motivation in their learning, not mentioned to have any confidence and expectation on their own academic surgical procedure. The impression of School X was terrible in the companionship. Fortunately, the number of classes and dogma group of school X were small and still expanding with he increase of population size of the district. W already knew she would be vice-principal of school X for only(prenominal) one year and because would be promoted to be principal in the next year. W in additionk the year of being vice-principal of school X to familiarize with the conniption, the norm, the culture and social relationships in this school. The story of change began in the next year, W became principal of School X 4. Analysis of the changes Changes is a process, most researchers stated there are three broad phases involved Initiation, Implementation and Continuation.Fullan (1991) added the idea of outcome to the process to give a come complete picture. Since the progress of educational reform occurred in School X involved numerous innovations each touch different domains of the school (Surely, this is common to all educational changes), the followed analysis will be written according to the framework shown in Figure 4. 1 . This framework i s modified from the simplified overview of Fullan(1991), the titles of the points I will highlight for each phase are added to the box below each phase.Figure 4. 1 A simiplified overview for the process of change in School X No doubt, the new principal took a diminutive role in the initiation of change. But any educational change in school should involve all parties in school, therefore, the innovations are always not only from the principal but should be from all a stakeholders, particularly from teachers and students. A group of teachers with similar belief with W were selected to act as a workforce to improve the performance and effectiveness of the school.Three teachers from this group became the new leaders for the academic, discipline and guidance department. The replacement was a quite severe step in school system. But it was also an effective way to remove the potential resistance to the change. The concept of workforce group was a successful startup. It involved teachers , the staff that would execute the change, as McGregor (1957) argued about the Theory Y of centering, innovations and motivation are present in peck, the manager only needed to make it possible for eople to descry and develop. On the other hand, only small group of teachers were include in the workforce. Huberman and Miles (1984) argued that large-scale participation at the initiation phase is not productive and too a great deal energy would be exhausted for pre-action discussion. The new department leaders, with W, leaded the group of workforce to review the rules and regulations, and drew up some new practice, then discussed these practice with the whole precept team.Actually, the changes in rules and regulation were small, the focus was on the execution of these rules and regulations should be uniform and coherent. Though at this time the scale and compass point of change on school was small, but it just like a pilot step for the consequence wave of reforming. forwards the se practices were introduced, W shared the perverting news about the terrible intake of S1 in that year, over 70% of new comers are from the group of territory bottom 10%, with all teaching staff in the meeting. She also showed the data about the trend of population and development of the district in the meeting.What she pointed out was more and more secondary schools were setting up in the district, all of them would be competitors of their school the worst thing was, though the student population was going up that time, but it was not a long story, the population would decline after several year they would finally face the crisis of shrink in number of classes, even being forced to rigorous. W had capitalized on propitious moments for the change. The circumstances that call for change was dramatized to win the support and cooperation of teachers (Trice & Beyer, 1993). The results of pilot trial were satisfied.Though everything still had great room for improvement, but all of th em seemed to be in progress. W celebrated the success with all staff (both of teaching and non-teaching). In the next year, some changes induced externally happened Regional/national level The ECR no. 7 recommended the idea of using performance indicators to assess the quality of school. This aroused the concern about effectiveness and quality of schooling in society. local anesthetic level * School X moved to a brand-new campus equipped with extra facilities. * School X was changed from a traditional secondary school to a one-through school.School X now had its first class of primary one. These external factors provided good ground to fertilize the consequence changes,. Among various of innovations, the setting up of first quality heap took a critical role in the reform of School X. The quality circle was formed by a group of ten new-made and passionate teachers. Teachers in the circle were assigned to be the class teachers of S2 classes (the form with terrible S1 intake). They w ere empowered to design and execute the setting and rules (academic and discipline aspects) work on the whole form.Recalled the organization Y described by McGregor (1957), this was another example about using the motivation and potential for development already in people to direct behavior toward the organizational goal. The outcome of implementation of quality circle was inspiring. The success of the quality circle was originated from it decentralized the power to and enlarged the job of some staff in relative low position of the school hierarchy (by experience, status and responsibility), and caused a finger of satisfaction in their social and egoistic needs. The success of quality circle created a dramatic change in the belief of teachers.After that, quality circles were set up for each form. It was institutionalized as a school policy and long term practice. After years of implementation, the behavior and academic performance of students had obvious improvement. The job satisf action of teachers was greatly improved. Most items in the APASO and KPM, e special(prenominal)ly those related with the teacher and students relationship, have index fail than the territory norm. Now, School X is categorized in band 2. Fullan(1991) listed 9 critical factors organized into 3 main categories affecting implementation. Figure 4. shows the interactive relationship of them In the case of School X, for the characteristic of change the need of change was obvious, the goal of change was clearly explained to all staff, the individual complexity on most staff was not too high to create resistance. In addition, as most rules and regulations remained the same, the practicality was acceptable. For the local characteristics, though the district and community factors could not be examined, but the principal and teachers showed positive attitude to the implementation, especially after the success of trial done in the first year.By cultural stance, Rossman et al. (1988) identified the culture change processes to three types Evolutionary, Additive and Transformative, depended on the degree of explicit, conscious focus on cultural change. The change in School X involved explicitly implementation of policies and practices, it should belonged to additive or transformative. While as the cultural norm was changed in a quite big scale with some severe means (replaced the heads, restructured the school system, etc. ), the reform of School X was classified as transformative.The developmental age of School X affected the cultural change in it as well. Stoll and Fink (1996) described the mechanisms likely to bring about change in three developmental age of school Birth and early growth, Midlife, Maturity and /or stagnation and decline. School X should belong to Midlife stage, and the description about change through explosion of myths, quality circle was an exact example of this. The idea about creating new myth also echoed by(Trice & Beyer, 1993), the effectiveness of myth to change cultures was affirmed in his article. 5. Comment on its effectiveness 5. Classical theory vs. merciful resources theory The definitions of effectiveness of the change/reform were varied. The implementation of change in School X relied on application of homophile resources theory mostly. Compared with the classical theory, human resources theory took much more time and sometimes the outcome may be misled to be deflected from the organizational goal as it emphasized on the managing by objective instead of control with assumption about people had motivation already inside(McGregor, 1957). However, for the setting of school, human resources theory is much more appropriate.Though in earlier of this paper, the characteristic of schools in postmodern age was subjected to change on the other hand, schools should be stable enough to let the teachers and students smelling safe and secure. The scientific management emphasizes on selecting themost qualified employees to perfor m the job, this may not fit for the situation of school. Furthermore, the classical theory also included sense of bureaucracy. Bureaucracy was a common practiced in modern school for many years. However, this perspective may not suitable for the postmodern age school nowadays.Bureaucratic schools are close-ended, static and balkanized, in contrast, what we need now are open-ended, evolving and collaborative learning organizations. 5. 2 Cultural perspective Rossman(1988) argued culture defines effectiveness. In this part, I will comment on the effectiveness of the change in School X by cultural perspective. 5. 2. 1The classification of change by levels of culture The culture screwing be distinguished to three levels , on the base of basic assumptions, values and behaviours are observable manifestations (Schein, 1985). In Table 5. 1, the change of School X in each level of culture was described.Table 5. 1. Description on the change of School X by levels of culture. Level Description Artifacts and creations The appearance of students was improved. The behavior of students inside and outside the classroom was improved. The academic performance of students improved. The intake of the school improved. Values The senses of belonging of students increase. The self-esteem and confidence of students improved. The satisfaction of teachers about the job improved. Basic assumptions The impression of community on School X changed to be more positive. The mission and goal of the school became clear and evolving.Senses of collaboration and cooperation were developed among teachers and students. Teachers belief migrated from students cannot be changed to students can be changed through education, it just needs time and effort. 5. 2. 2Assessing Amounts of Change To understand the amount of change, the process can be described along four dimensions Pervasiveness, Magnitude, Innovativeness, and eon (Trice & Beyer, 1993). The pervasiveness in change of culture was high. All t he main business within the school was affected. The behavior of majority of teachers and students were changed.Surely, some of them act to ignore the change, but the coincidence was small. The magnitude of the change was high. The old negative values and belief evolved to much more positive ones. The innovativeness was not very varied in this case. Actually, the change in rules, rites and regulation were limited. The practices implemented were also common in other schools. But the idea of decentralization of power with quality circle was innovative among Hong Kong schools. Finally, the duration, it was high and actually, School X is still evolving even now, as a culture of evolving was developed. 5. 2. 3Definitions of effectivenessAccording to the research work of Rossman et al. (1988), from the cultural perspective, the definitions of effectiveness changes refer to the norms, beliefs and values of organizations. Took Rossman s suggestion, I tried to analysed the effectiveness of reform in School X by five criteria. Firstly, the definition should be multisided Both of the academic and the non-academic achievement should be considered. The academic performance of School X was improved and the band of it was promoted. On the other hand , the sports teams and volunteer team had outstanding performance in region. Second,theconcernfororderisessential toallschools.Ordered environment facilitate learning and teaching, it also brought about the sense of respect. The behavior of students was improved. The lesson time spent on dealing with the problem of classroom management was greatly reduced. It brings about the achievement of the third criterion the quality of teaching as teachers had more time for preparing teaching activities with higher quality. The focuses of professional training activities included the new teachers training programs and school-based training activities were migrated from classroom management to some more academic purpose.The fourth one is to establish appropriate expectations for intellectual outcomes. Except the first two years of implementation, the main concerns of School X in the followed six years all about enhancing the learning and teaching effectiveness. The performances of students in public psychometric test also have been evaluated and discussed both in the meeting at subject levels and school level. Finally, value the diversity. School X developed teams for students with different education needs, for example, special education needs, non-native Chinese speakers, gifted, etc. 6. 2. Three perspective of culture The culture strength can be described by three perspectives Integration, Differentiation and Fragmentation(Martin, 1992). Before the implementation of change, School X should be described as differentiation, teachers , those willing to pay effort and those not, worked on their own style, belief and goal. Conflicts between colleagues happened frequently. The reform caused the culture of School X evo lved much more coherent, but the characteristics of sub-groups were still kept, so it is much more likely to be fragmentation rather than integration. . 2. 5Limitations of the cultural perspective on evaluating the effectiveness of change Culture is powerful, it affects the whole setting and every members of the organization. But the cultural perspective is only a way to give divulge insight of the organizational culture and also about the change. It never gives any fast and promising way for change. One can have a better planning and more precise expectation on the response of the members of organization to the implementation of change. 6. End of story? Never ended.As we said in the start of this paper, schools nowadays are providing training to people who will deal with the fast, complex and mercurial life in the postmodern age. Schools that keep static and satisfy with their onetime(prenominal) achievement are no longer good schools. The senses of changes should be rooted withi n every stakeholder of the schools and education system. The cycle of planning, implementation and evaluation now was very familiarized by each educators in every levels of institutions, it is not just for documentary purpose and dealing with school external review, it is also a differentiate for the keeping the schools change to right way.References Cuban, L. (1988). A Fundamental Puzzle of School-Reform. Phi Delta Kappan, 69(5), 341-344. EDB. (1997). Education Commission Report No. 7. Fullan, Michael, & Stiegelbauer, Suzanne M. (1991). The new meaning of educational change (2nd ed. ). Toronto? impudent York, NY Ontario Institute for Studies in Education Teachers College Press, Teachers College, Columbia University. Hargreaves, Andy. (1994). Changing teachers, changing times teachers work and culture in the postmodern age. London Cassell. Huberman, A. M. , & Miles, Matthew B. 1984). Innovation up close how school improvement works. New York Plenum Press. Leithwood, Kenneth A. , Aitken, Robert, & Jantzi, Doris. (2001). Making schools smarter a system for monitoring school and district progress (2nd ed. ). Thousand Oaks, Calif. Corwin Press. Martin, Joanne. (1992). Cultures in organizations three perspectives. New York Oxford University Press. McGregor, Douglas Murray. (1957). The Human Side of Enterprise (4th ed. ). Fort Worth Harcourt Brace College Publishers. Rossman, Gretchen B. , Corbett, H.Dickson, & Firestone, William A. (1988). Change and effectiveness in schools a cultural perspective. Albany State University of New York Press. Schein, Edgar H. (1985). Defining organizational Culture (4th ed. ). Belmont Wadsworth Pub. Co. Stoll, Louise, & Fink, Dean. (1996). Changing our schools linking school effectiveness and school improvement. Buckingham England Philadelphia Open University Press. Trice, Harrison m. , & Beyer, Janice M. (1993). Changing Organizational Culture (4th ed. ). Fort Worth Harcourt Brace College Publishers.

Analysis of Hemmingway Quote Essay

The fictional novel by Mark Twain titled, The Adventures of Huckleberry Finn, is credited by legion(predicate) well-respected authors as one of, if not, the best books ever indite. adept of these prestigious authors, Ernest Hemingway says on the whole mod American literature comes from one book by Mark Twain called Huckleberry Finn. every(prenominal) American writing comes from that. There was secret code before.There has been goose egg as good since (Lombardi 1). Hemmingway is right and agreeable in what he means by this statement. He makes it known that any literature that shares the kindred theme or style is modern and a descendant from The Adventures of Huckleberry Finn.Hemmingway makes it evident that he believes Mark Twains book to be great and incomparable. The manner of speaking used in the book at the time was a shock to culture. Many were not prepared for the common speech element illustrated throughout the novel. When Hemmingway says All modern American literatur e comes from one book by Mark Twain called Huckleberry Finn, he means just that. He is essentially saying that no book or author reached such heights before and that any author after the publishing received their courage by the book The Adventures of Huckleberry Finn.The of import themes throughout The Adventures of Huckleberry Finn focus on the hypocrisy and racism present in society at the time. In the twentieth century, more American novels, fiction and nonfiction, began counseling more on these themes and exposing what everyone already knew but very seldom wrote about. Authors broke away from the traditional aesthetic styles of writing and began sharing similar styles of Novels such as The Adventures of Huckleberry Finn.Illustrative and informal styles of writing seemed to be more popular amongst authors and readers a exchangeable. Through this, it is evident that American novels in the twentieth century descend from The Adventures of Huckleberry Finn through the styles of whi ch written and themes throughout.After the publication of The Adventures of Huckleberry Finn, Modernist literature began to be seen more. Modern literature is the style of writing, breaking away or modifying traditional beliefs in conformity with modern ideas. Novels that were erstwhile written about moving from one piece of land to another were eventually evolving into stories written about the realities of slavery and harshness of society, ultimately leading to modern war novels.In Hemmingways quote, it is his strong belief that any and every modern American novel, written with modernist ideas, stems from The Adventures of Huckleberry Finn.Ernest Hemmingway said it best when he said All modern American literature comes from one book by Mark Twain called Huckleberry Finn. All American writing comes from that. There was nothing before. There has been nothing as good since (Lombardi 1). He emphasized that there was no literature at the level of The Adventures of Hucklberry Finn and that any literature nearing, was a descendant of The Adventures of Huckleberry Finn. After many readers and authors read the book, other modern books began sharing similar themes and styles of writing.Themes that focused on hypocrisy and racism in society were now not taboo display cases to write about. Informal and illustrative styles of writing were now being used in the modern American novels. A modern American novel, like The Adventures of Huckleberry Finn, is literature that breaks away from traditional styles, in accordance with modern ideas. Hemmingway was easy to agree with in what he believed and given the effect that the book had on society, he was right.

Ethnic adoption Essay

Transracial adoption also known as TRA, is defined as the adoption of children of a disparate race or culture from their sustain p atomic number 18nts, has been a controversial issue in the United States. Social workers are usually the one that match the child with the parents when it comes to adoption. The number of adoptive parents does not touch on with the number of adoptive minority children. Therefore, more parents of a different race are able to adopt them. Many social workers go out transracial adoption as an ideal solution to the lack of adoptive collection plates for children of color. However, that is not the case with all social workers. There are some social workers that do not fit with TRA regardless of laws that have been set.They can prevent the impersonatement of children of color with families of a different race by deciding they are not fit for different reasons. They are overlooking the reality of the situation. The reality is that there are children in Am erica that train positions, and homes that need children. These social workers would rather have these children raised by the system of rules than belong to a loving family all due to their argument that children should remain with their race to sustain their cultural background. Children need more than their cultural background. They need love, stability, and a good home.In America, a social workers mission is protecting children. When a child is neglected and needs to be removed from the home or situation their job is to find them an appropriate home. In most cases social workers view the situation as a whole and see that the child is taken care of regardless of the race of either the child or the adoptive home. In the process of decision a suitable home its important for the state, the child, and the adoptive home for the adoption to be productive. In any situation when making a match that will be successful its ideal to have as many common factors as possible.Race would be a factor in adoption to considerate when finding common ground. However, when the common factor is not available the option of looking outside of the common factor can prove to be successful. However, there are some people out there that disagree with this. The family members of the child or even some social workers will overlook the disposal of a home outside the race of the child in hopes to find a home of common race.Their argument is to place the child in an environment and culture in which they come from. In the meantime these children will remain within the system costing the system andtaxpayers money. The money used from the child being in the system is wasted as there is an available home for them to be placed in. The system the child is placed in is the foster care system. Although foster homes and foster families are adequately trained and certified by the state in which they live in to take children in their homes they are not the best place for a child. A child needs sta bility and a loving home, a permanent home.

Culture and Gentrification Essay

Gentrification is a sensitive issue that brings diffe call for impacts to the people in a community. It is also taking over several neighborhoods in Queens and Brooklyn. These neighborhoods have undergone by dint of gentrification for quite a long time to bring new people in. Others think this was legal idea for the economic development while the residents feared that this could cause dear(predicate) housing, fond out- casting, and liberation of cultural value. Although change seems to be constant in this orld, precisely the changes that gentrification is take are not the changes that the people are looking forward to see.One of the negative impacts of gentrification is the expensive housing. Since 2000, average market rents have doubled in Greenpoint-Williamsburg, and rent stabilized tenants face increasing pressure from landlords looking to flip their apartments to the affluent young people now flooding the neighborhood (Paul 188). Every neighborhood that is undergoing thro ugh gentrification has these landlords who are ffering higher rentals in order to drive out these longtime residents and gain more profit from the developers and new people.These residents were left with no choice but to move out. These circumstances made them feel that gentrification is implying that they arent well of enough for their own neighborhood. When longtime residents are driven out from their apartments they felt the rise of social out-casting. Since 2000, average rents have doubled in Williamsburg- Greenpoint and almost 40 percent of the Latino population has left the neighborhood ikely because of the housing costs (Paul 194). Due to the expensive rentals the residents were being displaced and some of them dont even know where to go. Others are becoming homeless while the others are moving to more harmful places. Gentrification is set a huge gap between low-income residents and the upper class people. As the upper class gets richer and richer, the low-income people stay the same. Gentrification is also making the community loss its cultural value. In Queens, Long Island City is the artistic community.The landmark, 5 Pointz, was known as a anctuary of graffiti where artists from different parts of the globe were able to freely express themselves at the same time the viewers were able to appreciate them. The building is expected to be replaced by two residential towers- one 41 stories and the other 47 stories tall (Murray, Owner of 5 Pointz l whitewashed the building to stop the torture). It was wiped out in order to make room for extravagance condos the people were saddened by the lost of a significant symbol of graffiti.

Education in Kazakhstan Essay

1.Before going to school, children attend kindergartens until they are six or seven. 2.Compulsory education begins in our country at the age of seven, when children go to primary school. 3.The standby stage begins from the 5th form when children start studying a lot of new subjects, such as Literature, History, inherent Sciences and others. 4.Examinations are taken at the end of the 9-th and the 11-th forms. 5.Some children may leave school after the 9-th form and continue their education at vocational or adept schools or colleges. 6.Besides secondary schools there are other types of schools in Kazakhstan.There are specialized secondary schools with intensive study of a certain subject, for warning Foreign Languages, Literature, Physics and others. 7.There are also specialized art, music, ballet and sport schools for gifted children and special schools for handicapped children. 8.Secondary education in our country is free of charge. Among secondary schools there are gymnasiums, c olleges and lyceums most of them are private. 9.There are institutes, schools of higher education, universities and academies among higher educational institutions.10.In 1992 Kazakhstan system of higher education adopted the western model a 4 years course of studies with getting the Bachelor degree after graduation and a 2 years course of study with getting the passkeys degree after graduation. 11.In order to enter a higher educational institution young people have to take an entrance examination. lone(prenominal) those who successfully pass entrance testing are admitted free of charge. In other cases education is given on the commercial basis.

Causes of Conflict Essay

Scarce resources are very important to the surface area. It is a source of revenue for the country and it can be sold off for money and as raw resources for industrialization. Thus, countries would want to compete for uncommon resources. An example would be the Iceland-britian conflict. As Iceland depends on the fishing industry for survival, its source of revenue comes from the fish caught. In 1970s, the number of fish, especially cod, dropped by 1/3 and these were due to the over fishing of Belgium, german and britian on Iceland seas.Thus, Iceland has came up with measures in controlling the number of fish caught to the UN but most were ignored. As 79% of the heart and soul export comprises of fresh fish and fish products, it is important for Iceland to maintain a sustainable levels of fish stocks in the seas around Iceland. Source of economic survivals is threatened, Iceland had to fight to ensure that this source of natural resource is sustained. This conflict resulted in Icel and breaking displomatic ties with britian. When a countrys scarce resources is being threatened, they have to fight back as it is their main source of revenue and survival.Losing the main source of scarce resource ewould lead to economic downfall, jobs and reenforcement at stake resulting in poverty Different value and benefits. Countries fight over different values and benefits due when they feel that it is being threatened by others. This is evident in the Korean war. Korea is being degage into 2 halves in the 38th parallel after the Japanese surrended in the 1945. The Russian occupied the mating of parallel and the American occupied the south of parallel. Attempt of un to establish a single government failed as the north parallel did not want to have an election in the north.North korea was then created and became a communist party whereas south korea was then created and became democratic party. Both the government claimed that they both have the rights to approach pattern t he Korean peninsula. China, afraid that the north korea would be influenced by the south koreas democractic system, helped and supported north korea in the war of north korea and south korea to spread communism. This showed that when countries come into conflict to extend their balue systems to other territories and also nourish their value systems from being threatened to fight back

A Project Report Essay

This project is p prowessial(p) fulfillment of requirement of BBA 6th semester in GLOBAL COLLEGE OF BUSINESS MANAGEMENT & deoxyadenosine monophosphateIT, HUBLI During the course of my studies, I got a detailed schooling ab break by means of Shodha Toyota labours pvt ltd. It was an probability to learn the practical aspects of Industries. I choose this head concerned to fellowship requirements. Shodha Toyota is market attractor in four wheeler element. I unruffled the randomness by a expressiond questionnaire that entangles requirements of consumer behavior in rail modality simple machine constancy & the questionnaire is attached in the annexure.The aim of marketing is to meet and fit the needs and wants of the guests. India has long-term potential to suit a meaning(a) fomite market. It has huge population of nearly integrity billion flock (of which 150-250 sensation thousand one million million ar warmheartedness kinsfolk), and a current fomite popul ation of 3. 5 million (equivalent to yet 3. 4 gondola elevator machines per 1000 people). In spite of numerous market deterrents, the Indian self-propelled market has become the focus of attention as several major(ip) machine r distri unlessivelyrs break announce large capital investment plans to be gondola motor elevator carried outin the near future(a).Prior to the early 90? s there were only four car companies manufacturing and selling cars in India. Foreign investment was effectively banned and foreign technology transfers were subject to presidency approvals. By 1993 the Indian government deli-censed the Indian car industry, which eased a nonher(prenominal)wise foreign auto manufactures entry in to the market valet-class under joint partnerships, then wholly possess subsidiaries. Currently, India is in the midst of an economic-recovery where vehicle gross sales rose 47 per cen period to 73,000 social units in March 2000, up from 49,410 units in March 1999. The Indian rider car industry has grown more than ten multiplication in the last ten forms with sales change magnitude to more than 4lakh vehicle. The spherical automotive car market is emergence at a rate of only 4% per annum. Fortunes of the automobile industry leave behind continue to hinge on the large, price sensitive node, who get out harbor time to graduate to the laid-backer(prenominal) end of the market. Unite then the sm whole(a) car forget continue to drive demand. And that is the eventuality that al near of the car-manufacturers be gearing up for. INTRODUCTION TO THE TOPICThe automobile sphere of influence has forthwith become integrity of the vital landing fields in markets. Various upcoming features set out enhanced the global competition in to daylights railroad carmobile sector. Implementing unused technologies, new features and considering the customers penchant are the important run low outs for the companys worldly concern in the compet itive market. So if the company wants to confront the competition, it has to have the update knowledge of the consumer tastes and preference. Our inquiry is undertaken to admit the market potential for Toyota Etios car in Hubli City. INDIAN AUTOMOBILE HISTORYDuring the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. The origin of automobile is not certain. In this section of automobile history, we allow for only discuss nigh the phases of automobile in the exploitation and modernization process since the root car was shipped to India. We ordain start automotive history from this point of time. The automobile industry has neuterd the way people live and mould. The earlier of modern cars was manufactured in the year 1895. Shortly the commencement exercise appearance of the car followed in India.As the century turned, one- troika cars were imported in Mumbai (India). Within decade there were total of1025 cars in t he city. The finish up of automobile veridically goes back to 4000 years when the frontmost wheel was used for transportation in India. In the beginning of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600ssmall steam-powered engine models was developed, provided it took an other(a) century before afull-sized engine-powered vehicle was created.The actual horseless carriage was alleged in the year 1893 by brothers Charles and Frank Duryea. It was the starting signal infixed-combustion motor car of America, and it was followed by Henry Fords first experimental car that same year. AUTOMOBILE INDUSTRY IN INDIA The self-propelled industry in India Is one of the largest in the world and one of the fast growing globally. Indias passenger car and commercial vehicle manufacturing industry is the seventh largest in the world with an annual deed of more than 3. 7million units in 2010.According to new-fangled reports, India is vex to overtake Brazil to become the siseth largest passenger vehicle producer in the world, growing 16-18 per cent sell roughly three million units in the course of 2011-12. In 2009, India emerged as Asias fourth largest exporter ofpassenger cars behind. Japan southKorea and ThailandAs of 2010, India is home to 40 million passenger vehicles and more than 3. 7million automotive vehicles were produced in India in 2010 (an increase of 33. 9%),making the country the second fastest growing automobile market in the world.According to the Society of Indian Automobile Manufacturers, annual car sales areprojected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is expected to top the world in car volumes with approximately 611million vehicles on the terra firmas roads Title of the project A issue on grocery store potential for Toyota Etios car in H ubli-dharwad city Main objectives * To ascertain the cognisantness direct close to Toyota Etios * To know different factors which influences to debase Toyota Etios. Sub- objectives To admit the importance of Brand invite believe while purchasing a car. * node Satisfaction level with alive product (car). Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. boundary of the study * ? I faced difficulty in collecting entropy because of fill archive of the respondents. * Because of the picky schedule respondents whitethorn not have answered properly which may not hold true in result they would have been given split of time to answer. * It was difficult to get information from the arranging organize payable to their busy schedule. SampleGroup of research subjects whosecharacteristicsapproximate those of thepopulation it is selected from. For this project both elementary and collateral entropy are required, hence both types of data have been coll ected. The study method involves the next * skeletal system the objectives of the study * Based on the objectives determine the means of data collection. * Framing of Questionnaire. * Analyzing the data. * From the analyzed data typify the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations ground on the interpreted results.Survey It is a authoritative congregation of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of care. It provides data on attitude, tactual sensation beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. Questionnaire We use questionnaire as a research scape consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were make later.It is comprised of closed-ended que stions. In closed-ended questions respondent pick an answer from given options. Sampling Population The people of the Hubli-Dharwad city. Sampling unit line people, Professionals, Employees of Hubli-Dharwad city. Sampling Frame The people who own the four wheeler cars. Sampling Method Samples are leaving to be select on Non probability convenient try out method. information collection a)primary data It refers to the self-opinionated collection of information directly from respondents. This data is collected for the descriptive research.The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know just nearly the consumer behavior and their interest level. b) Secondary data The first step in data collection onward motion is to look for unoriginal data. Usually it is the data developed for some purpose other than for helping to solve the problem at sink. Secondary data are collected through ver satile magazines, internal experts, and website. Important followings As Toyota is a ahead(p) automobile shaper and has a good response from the Indian markets most of the respondents are aware of Toyota automobiles. Its seen that 100% of the respondents are aware of Toyota Etios. * 52% of respondents are giving main preference to Brand name while making purchase decision. * 31% of respondents said Mileage is Most important while buying a car. * Out of 50 respondents customers are giving main preference to 26% Petrol engine and74% Diesel engine. * 13% of respondents give most important to price factor. * 10% of customers say Safety is most important. * 78% of customers are satisfied with their car, & 22% of customers are not satisfied. Suggestions Price, Mileage, performance, safety device & crisscross name are the main attributes which are going to grab the market share for Etios and hence this should be highlighted in advertisement & make them to know. * Also the De aler should place gentle hoardings of the Toyota signs at strategical locations in Hubli city. * Services after sales should be improved to overcome the aid barriers. * Personal seize should be done to the potential customer so as to convenience the customers as there is lot of varieties of mid size cars in the market. Limitations * I faced difficulty in collecting data because of busy schedule of the respondents. It was difficult to get information from the organization guide delinquent to their busy schedule. Conclusion It is a long privilege to me to study in the esteemed organization that has helped me to procure immense knowledge about the working of the organization. I would conclude that Shodha Toyota is one of the Best presidencys dealing in selling of the vehicle produced by theworlds largest car manufacturing company. Based on the data analysis, I conclude that when consumer purchases a car Price, Mileage, Safety and brand name of car influence him to buy a car, an d too customers choose the come up tone cars.The study helped me to gain valuable insights in Opportunity Analysis and Consumer Behavior, towards potential for Toyota Etios. This project high born(p) has been acknowledge gaining know for me. By interacting with the respondents and making visits to the customers, I have been able to understand that understanding customers is an art and it takes a very punishing brand picture show for a company to retain itself in the market. Automotive industry in India The automotive industry in India is one of the larger markets in the world and had antecedently been one of the fastest growing globally, but is now seeing flat or negative emersion rates.Indias passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual action of more than 3. 9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beatin g such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asias fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.In 2010, India beat Thailand to become Asias deuce-ace largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3. 7 million automotive vehicles were produced in India in 2010 (an increase of 33. 9%), making the country the second (after China) fastest growing automobile market in the world in that year. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no longer 5 million as previously projected. The majority of Indias car manufacturing industry is based around three clusters in the south, west and north.The southern cluster consisting of Chennai is the biggest with 35% of the revenue share. The western hub near Mumbai and Pune contributes to 33% of the market and the Union cluster around the National Capital Region contributes 32%. Chennai, with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan force backs, Daimler, Caparo, and PSA Peugeot Citroen is about to begin their operations by 2014. Chennai accounts for 60% of the countrys automotive exports. Gurgaon and Manesar in Haryana form the northern cluster where the countrys largest car manufacturer, Maruti Suzuki, is based.The Chakan corridor near Pune, Maharashtra is the western cluster with companies like ecumenic Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, defeat Rover, Jaguar Cars, Fiat and Force Motors having assembly proves in the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Another acclivitous cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their industrial plant in Sanand.Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. Introduction The Indian automotive industry has emerged as a sunrise sector in the Indian economy. India is emerging as one of the worlds fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and twenty percent largest commercial vehicle manufacturer. India is the largest base to export compact cars to Europe.Moreover, hybrid and electronic vehicles are new growths on the automobile basevas and India is one of the key markets for them. Global and Indian manufacturer s are focussing their efforts to develop ripe products, technologies and supply stoves. Key Statistics The amount of cumulative foreign direct investment (FDI) inflow into the automobile industry during April 2000 to July 2012 was worthy US$ 6,992 million, amounting to 4 per cent of the total FDI inflows (in terms of US$), as per data provided by Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce.The Indian small and light commercial vehicle segment is expected to grow at 18. 5 per cent compound annual growth rate (CAGR) for the close five years, according to a report titled Strategic Assesment of Small and Light commercial-grade Vehicles Market in India by Frost amp Sullivan. According to the recent data released by the Society of Indian Automobile Manufacturers (SIAM) * The cumulative takings for April-June 2012 registered a growth of 7. 65 per cent over April-June 2011, manufacturing 1,700,675 vehicles in June 2012 * rider vehicles segment grew at 9. 1 per cent during April-June 2012, while boilers suit commercial vehicle segment registered an refinement of 6. 06 per cent year-on-year (y-o-y) * Two-wheelers sales registered a growth of 10. 51 per cent during April-June 2012 wherein mopeds, motorcycles and scooters grew by 6. 60 per cent, 6. 79 per cent and 29. 14 per cent, respectively Major causements and Investments * Mercedes-Benz India plans to increase its investment to Rs 850 crore (US$ 158. 88 million) by 2014. The German car maker through its dealer partners has already invested over Rs 480 crore (US$ 89. 72 million) in India.The company has also announced the startle of its new, start-of-the-art paint shop that is capable of water-based painting * The Volkswagen Group aims to increase out vex by 10-15 per cent on a 100 million (US$ 126. 35 million) investment at its production facilities in Aurangabad and Chakan in Maharashtra * Nissan plans to enclose ten new passenger vehicles by the end of March 2016. Nissan In dia aims to double its vehicle sales in 2012-13 from 33,000 vehicles in 2011-12 * VE Commercial Vehicles (VECV), the joint venture (JV) between Volvo and Eicher, is readying a whole new pluck of trucks with new platforms, engines and cabins.VECV has already invested Rs 700 crore (US$ 130. 84 million) in the business * Toyota Kirloskar plans to increase capacity at its two plants in Bidadi, Karnataka, from 310,000 units to 400,000 units a year. Capacity at the first plant would rise from 90,000 units to 100,000 units, at a apostrophize of Rs 70 crore (US$ 13. 08 million) and the second plants capacity is being increased from 120,000 units to 210,000 units, with an investment of Rs 830 crore (US$ 155. 14 million) * Blackstone Capital Partners (Singapore) has sign(a) an agreement to acquire 12. per cent stake of International Tractors Ltd (ITL) in a structured transaction worth US$ 100 million * Mahindra Reva Electric Vehicles has inaugurated a new manufacturing facility in Bommasan dra on the outskirts of Bangalore, Karnataka. The new manufacturing facility has an installed capacity to produce 30,000 vehicles annually * Mahindra & Mahindra Ltd has started a technical centre in Troy, Michigan, to leverage on the design and consulting good resources obtainable in the region.The firm intends to use the centre to support companys automotive and tractor engineering requirements in India * DC Designs Avanti would be the first sports car to be designed and manufactured in India. The cars prototype has been showcased at the 11th Auto Expo and has been priced at Rs 2. 5 million (US$ 46,728) * Yamaha Motor, Japan plans to use India as a key global hub for motorcycles and scooters. Yamaha testament also use India as one of its four regional procurement bases to source separate for its global two-wheeler operations.The company also plans to expand its sales network across India in order to take its product closer to its customer base particularly in the tier II and tier iii cities * Bajaj Auto Ltd has entered into an agreement with Kawasaki Heavy Industries, under which Bajaj motorcycles allow for be assembled and sold in Indonesia through Kawasakis distribution network as co-branded products * Hero Moto Corp Ltd has invested US$ 20 million in the US-based Erik Buell move (EBR).The investment go away help EBR expand its Milwaukee production capacity and hire more people in its research and development (R&D) team INDUSTRY PROFILE Introduction to Toyota motors. Co The Toyota motor Co. ltd was first established in 1937 as a spin-off from Toyota Automatic Looms works, one of the worlds leading manufacturer of weaving machinery. Japans king of inventors Saki chi Toyota headed by the Toyota Automatic looms works.The transparent rights of one of the machine has been sold to Platt brothers (UK) and provided the seed money for the development and test building of Toyotas first automobiles. August 1997 marked the 60th anniversary of TMC. The fle dging company founded by Kiichiro Toyota, Saki chis son, has since blossomed into the leader that it is today. In 1950 the company experienced its one and only strike. Labor and steering emerged from this stoppage firmly pull to the principles of un moistened trust and dependence, and that corporate philosophy still guides our growth today.Production system were improved in the late 1950s, culminating in the face of the Toyota Production frame. It came to be known as TPS in 1970 but was established much earlier by Tahiti Ohno. Based on the principles of Judoka, unspoiled- in- time and Kaizen, the system is the major factor in the reduction of the inventories and defects in the plants of Toyota and its suppliers, and it underpins all our operations across the world. Toyota launched its first small car (SA model) in 1947.Production of vehicles outside Japan in 1959 at a small plant in Brazil, and continue with a growing network of overseas plants. Toyota believes in localizing i ts operations to provide customers with the products they need them this philosophy builds mutually beneficial in long-term relationships with local supplies and helps the company to fulfill its commitments to local labors. Over and above manufacturing, Toyota also has a Global network of design and Research and development facilities embracing the three major car markets of Japan, North America and Europe.In every community in which the company operates, Toyota strives to be a obligated corporate citizen close relation with the people and organizations in the local community are essential contributors to mutual prosperity. Across the world, Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmers to international ex transmit and research. Today, Toyota is the worlds third largest Japanese automotive manufacturer, producing more than 5. 5 million vehicles per year, equivalent to one every six seconds MISSIONM ission is to design, manufacture and market, automobiles that offer global standards and quality that exceeds customers expectations and provides superior abide by and excellent after sales services. VISSION * Contribute to the Indian industry and economy through technology transfer, homosexual resource development and vehicles that meet global standards at a competitive price. * Contribute to the well-being and perceptual constancy of team member. * Contribute to the overall growth of its business associates and in the automobile industry. Toyota Motors General Information * creations 2nd largest Automobile maker. Turnover 16,578,033 Million Yen in 2003. * Profit after evaluate 11, 62,098 Million Yen in 2003. * Profits of Toyota in 2003 are more than profits of GM, Ford and Chrysler put together. * No. of cars sold 7. 54 Million in 2003. * 12 factories and 11 manufacturing subsidiaries in Japan. * 46 manufacturing bases in 26 countries and 168 marketing companies across 140 co untries. * 8 Research and development facilities all over the world. * ingrained employees 2,64,100. * Some of the most popular models include Camry, Corolla, Land cruiser Range, Crown, Avensis, * Celica, Hilux, Estima, Vios & Yaris. Made the first the great unwashed produced low emission Hybrid car in the world (Prius). * Pioneered the concept of Lean Manufacturing through Just in time Concept and also through the * Kan Ban method of Inventory Management. Strength of the Organization The organization has strength of minimum 108 employees, which varies according to the requirement. Working hours of employment In Shodha Toyota, the employees work for eight hours per day. Service900amTo600pm sales930amTo630pm Admin & finance1000amTo700pm On Sundays- 10. 00 am to 2. 00pm (OT leave be given) Toyota Kirloskar Motors LtdYear of Establishment October 6, 1997 Country Japan Joint peril Toyota Motor Corporation Shareholders Toyota Motor Corporation (89% equity)Kirloskar Group (11% equity) Paid-in capital Rs. 7. Billion. Liaison Offices New DelhiGth floor, Meridian Commercial Tower8 Windson Place, New Delhi- 110 001 BangaloreSana Plaza, 21/14A, MG RoadBangalore 560 001 International Office 1, Toyota-cho, Toyota CityAichi prefecture 471-8571, Japan lead Mr. Ryoichi Sasaki. Vice Chairman Mr. Vikram. S. Kirloskar Managing Director Mr. H. Nakagawa. deputy sheriff MDs Mr. Sandeep SinghMr. S. Tomonaga. DMD, Commercial Mr. Shekar Vishwanthan Website www. toyotabharat. com Global Website www. toyota. co. jp Toyota Kirloskar Motor ltf. (TKML) was incorporated in 1997, as a joint venture between Toyota Motor Corporation, Japan and the Kirloskar Group, wide. Toyota Motor Corporation is the third largest auto manufacturer in the world. The TKML is practicing Toyota Production System at their plant at Bidadi, Bangalore. The Toyota Production System was born out of need. The two pillars that this system is based on are Just-in-time and automation The Toyota Producti on system relies on absolute elimination of waste of essentials.Toyota is by far the largest Japanese automotive manufacturer, producing more than 4. 5 million vehicles per year, equivalent to one car manufactured every six seconds. Toyotas plant in India is laid at Bidadi, Karnataka, which is green belt Toyotas commitment to preserving environment is very high. Toyota all over the world provides a wide selection of innovative, reasonable priced and high quality products through an exclusive dealers network with the top hat sales and after sales service at global Toyota standards.Timely customer feedback through the service network also allows the company to respond to emerging customer needs and introduce new product tailored to the Indian market. Toyota kirloskar Motor Ltd Plot No 1, Bidadi Industrial Area, Ramnagar Taluka Bangalore (Rural) District, Karnataka-562109 The quite a little of Toyota Kirloskar Motor is to 1. Delight our customers through innovative products, by util izing progress technologies and services. 2. Ensure growth to become a major player in the Indian auto industry and contribute to the Indian economy by involving all stakeholders. 3.Become the most admired and respected company in India by following the Toyota Way. 4. Be a amount company in global Toyota operation Mission 1. Practice ethics and transparency in all our business operations. 2. Touch the heart of our customers by providing products and services of superior quality at a competitive price. 3. Cultivate a lean and flexible business model 4. throughout the value chain by continuous improvement. 5. Lead the Toyota global operations for the emerging mass market 6. Create a challenging workplace which pass ons sense of pride, ownership, mutual trust and teamwork. . Create an eco-friendly company in harmony with constitution and rules of order. Technology transfer Toyota Production Technology Growing together System transfer Guided by the principle of growing together, To yota Group companies have contributed to the growth of the automotive industry in each country they operate in, through strong partnership based on high level of hole and technology transfer.Along with manufacturing and sales activities, Toyota Group companies provide extensive know-how related to product development, manufacturing and sales through technological transfers to their affiliated companies. In this manner, manufacturing and sales level will be steadily improved on a broad basis. Toyota products made in India have become increasingly competitive as a result of continual, comprehensive improvements made ill operations. The introduction of the world-famous Toyota production system and cutting-edge technology has move industrial origin. in that location professionals in manufacturing and sales contribution to higher competitiveness and the growth of Indian industries in this new century Toyotas Lexus and Toyota branded vehicles rank annually among the worlds highest-qual ity cars in third party survey of customer satisfaction. Environment Sound workplace & Environmental Responsibility Toyota Techno common India A global first for Toyota, Toyota Techno Park India (TTPI), in Bbidadi near TKM, is a non-profit al-Qaida company conceived around the new Toyota Kirloskar motor automobile plant.TTPIs objective is to foster ancillary industries in India, to help promote local industries through technological transfer and expand employment opportunities. First joint ventures have already been established with Toyota Group companies in TTPIs involving TG Kirloskar Automotive Ltd. , Stanzen Toyotas India Pvt. Ltd. , Sona Koyo Steering System ltd. , steel and Logistics Center Pvt. Ltd. , and Tran System Logistics International Pvt Ltd . Environment, Technology and Employment Toyota is committed to manufacture technically advanced and environment friendly products.The plant at Bidadi surrounded by a green belt meets high environmental standards and has also obtained ISO 14001 on 26th April 2001. Toyota has always believed that the best way to serve hunting lodge is providing automobiles that will not only make people happy, but will also be environment friendly. Waste water at TKM is collected and purified to a level that do-nothing be used for fish pond and rice fields. To realize high quality vehicle production at reasonable price, Toyota seeks the best balance between human resources and advanced robot technology. Accumulated Domestic Production of 100 million VehiclesBy October 1999, Toyota had reached a domestic production of more than 100 million vehicles and world-wide cumulative production about 112 million vehicles, since its founding. This world-class saucer is proof of our continuing efforts to satisfy customer expectations. Researches and development has made possible technological advancements in quality manufacturing safety efficiency and environmental preservation, all of which contribute to enhancing customer satisf action. Toyota Motor Corporation Global vision Toyota Puts Forth 2010 Global visionTOKYA- TOYOTA MOTOR CORPORATION (TMC) has established the basic concept for 2010 Global Vision- a company wide management outlook that sets the direction for long term management. TMC President Fujiio Cho announced the details of this vision within the company today, calling on all to take on the challenges of innovation with complete passion and dedication. 2010 Global Vision evolved from the course outlined in 2005 Vision, which TMC set in 1996. Since then Toyota has positioned the early part of the 21st century as its Second founding fulfilment and has been engaged in efforts to realize harmonious growth.But current conditions have convinced Toyota that it is now time to new dreams for future growth determine the direction in which to proceed and carry out cover reforms. These conditions include global political, economic and social trends, as well trends towards next- coevals technologies, such as environmental and information technologies, and various changes in the management environment. Centered on the basic theme innovation into the afterlife, the core objective of 2010 global vision is to set a course for a more prosperous society based on making things and technological innovation.It proposes the corporate image for which all of Toyota should strive and the paradigm change Toyota should undergo with consideration towards what society is expected to be like in the 2010s. Since its foundation, Toyota has sought to contribute to society by making things and making automobiles. Toyota plans to break down the contents of this paradigm change for easier linkage to an internal reform movement that aspires to create a global corporation where each employee is passionate about future growth and about building a prosperous society in the new century.Four innovations for the Future (concerning what TMC envisions society to be like in the first half of 21st century and the co rporate image TMC wants to project) 1. Towards a Recycling based society As we move toward a recycling society on a global scale, demands are uphill that we move away from the era of large-scale production and large-volume ingestion and disposal towards a recycling based society that promotes conservation of resources, reusing and recycling. Toyota will Endeavour to become a leader of global regeneration through its outstanding environmental technologies. 2. Towards the age of ITS and ubiquitous NetworksInformation and telecommunications technologies are advancing, the use of IT in automobiles is progressing, mobile information services are improving dramatically, and transport infrastructure and infrastructure respondent preventive safety are ontogeny. Against this backdrop, Toyota will aim to be a leader in creating vehicles and motorized society in which people can live safely, securely and comfortably. 3. Towards development of motorization on a global scale Motorization is a dvancing in China and other emerging markets and people around the world are enjoying the high degree of mobility afforded by automobiles.In order to promote this, Toyota will expand the appeal of automobiles throughout the world and largely increase the number of fans of Toyota, resulting Toyota being able to include in its view a global share of about 15% early on in the 2010s. 4. Towards a matured society As nationalism steadily declines and respect for all peoples expands throughout the world, global companies are shifting towards societies where people of a variety of nationalities and ethnicities can engage in lively exchanges of ideas. Toyota seeks to become a truly global enterprise that is respected by all peoples around the world.Paradigm change To become the corporation of our future vision, Toyota will boldly undertake a worldwide review of existing corporate structures, frameworks and methods and implement a paradigm change in order to address issues such as development of a wide range of cutting-edge technologies, construction of corporate structures that can be successful in global cost competition, global expansion of business, product development that responds sensitively to the immediate market, establishment of efficient local management and construction of sales structures suitable for individual markets.Technology and product development Innovation in R & D structures and development of innovative production technologies. * Toyota will make haste technological reform on a global scale by actively engaging in development of basic technologies in such fields as the environment, safety and information and by actively pursuing advances in nano technology, materials and others. * To accomplish this, Toyota will consider systems for making optimum use of world experts and industrial, governmental and academic alliances. To strengthen the competitiveness of core technologies concerning such items as engines and platforms for ensuring efficie nt development, Toyota will review its prelude to global tie-ups, including international sharing and distribution of functions. In addition, it will promote strategic technical alliances (including mergers and acquisitions), as needed. * Toyota will actively pursue the construction of global, IT-based development and production preparations systems, as well as the development of innovative production technology that can be implemented around the world.Innovations in product manufacturing structures For developing new technologies and new products from the viewpoint that the customer always comes first, not only will Toyota make pass its previous efforts to use its managerial resources to the fullest and to strengthen its processes, it will also promote the manufacture of products for the next generation based on proposals that incorporate Toyotas ideas and dreams and excite and inspire customers Management Innovations in global management structures TMC will clarify responsibilit ies and authority to create optimal and independent local entities in each region.Toyota will also actively make contributions to local societies. TMC will oversee and support local entities from the perspective of overall optimization and will consider the formation of a global management functions. Innovations in-Group structures Toyota will select the focus on business areas and technology fields, and alliances (including mergers and acquisitions) to reform structures from the perspective of promoting development of next generation technology, reinforcing global cost competitiveness, and developing global products and business to create efficient consolidated and group structures.Teamwork featuring various types of talent Toyota will promote the creation of environments featuring people from around the world with various readinesss and values who are given the opportunity to experience self-realization as individuals . Ideally, these people will be able to * Have pride in cont ributing the society through Toyota * Bring out the most in their specialty and creativity * Develop themselves and increase their value by working for Toyota * Work under various terms of employment and attractive incentives Profit structuresInnovations to form balanced structures with effective hedging of global risks. Toyota will shift to a structure to a structure supported by three profit bases-Japan, North America and Europe. Efforts such as re-strengthening the sales structure to keep it in step with the market and enhancing competitiveness in domestic production will be carried out in Japan, Toyotas home base, to reform the structure of management for increasing the ability to improve earnings. Also for this, management resources will be redistributed for optimization on a global scale.Management that places importance on all stakeholders in co-existence with management that emphasizes efficient use of assets Toyota will continue to reinforce management that emphasizes the e fficient use of assets, as well as build strong and good relationships with all stakeholders to become a respected global corporation over the long-term by peoples and regional societies around the world. Figures mentioned in this document constitute one part of the basic concept depict above based on judgements and assumptions derived from information currently available.In light of the possibility of changed as a result of the uncertainty inherent in such judgment and assumptions and changes in internal and external circumstances, actual results may differ considerable COMPANY PROFIL About Shodha Motors Shodha Toyota consists of the following Board of Directors Group CEO Mr. R G Kulkarni Managing Director Mr. Prasad Deshpande Director Mrs. Meghana Deshpande. Director Mrs. Kalpana Nayak Shodha Toyota is engaged in Sales and Service of Toyota Vehicles.Shodha Toyota covers 12 territorial dominion of Northern Karnataka. Mr. Prasad Deshpande and Mr. P. R. Nayak promote this deale rship. Shodha Toyota is situated on Poona- Bangalore NH, 11Kms from Hubli. Hubli is a business center and is well connected by road, rail and air. The customer base includes Industrial houses, Businessmen, government Departments and others. The Principal, M/ s Toyota for development of competence of their employees. They have implemented Quality Management System in accordance with ISO- 9001 2000 and they are in the process of obtaining the sought after result.Shodha Toyota, Hubli, is the latest to join the network of exclusive Toyota 3S dealership. 3S, which signifies Sales, Service & Spare separate under one roof, is Toyotas unique approach to customer care and service. The Sales, Service and Spare Parts policemans in the Dealership, have been given extensive training by Toyota Shodha Toyota is one of the first of its kind in Hubli, similar to other Toyota Dealerships in India, meeting Toyota International Standards. It is fully equipped with state-of-the-art tools amp equipm ent and necessary spare separate, from the day of commencement of its operations.Mr. S. Yamazaki Managing Director, Toyota Kirloskar Motor Ltd. , in presence of the Honorable Minister for Large amp Medium Industries, Govt. of Karnataka, Mr. R. V. Deshpande, the Deputy Managing Director of TKML, Mr. K. K. Swamy, and Director of Marketing TKML, Mr. S. Aoki, inaugurated the facility on 29th April 2001. Quails, launched as a premium MPV a year ago, conforms to the global Toyota Standard. Toyota Quails is poised in a category all to itself, having set new benchmarks for Quality, reliableness and Perfom1ance. It is powered with most efficient 2. L diesel engine and comes in different variants, and conforms to Euro n standards by wide margins. Toyota Quails launched in January 2000, has 35% market share in the MPV segment, selling 21,785 Quail (domestic sales) in its first year of operation itself, exceeding its yearly target of 20,000 units. 2001 saw a demand for Qualis on the rise, with introduce sales of 3,010 units in March alone. THE MAP OF THE ORGANISATION Show elbow room Service reception Service parts storage warehouseEvents Toyota has a unique kind of infrastructure for all of its authorized dealers.As you enter from first gate of the organization, you will find a receptionist on the right side. As you move few steps straight, you will get in touch with the sales department wherein you can meet Sales manager (separate Cabin), saleroom sales officers, and assistant Sales manager. Crossing sales department, you will find other sales cabin where in all sales work is done. Front to that cabin, you find upstairs and two separate wash rooms meant for gents and ladies. If you let your move to the upstairs, you find another toilet room to the left side.Continue to walk, first you will come across General autobus Cabin, then Finance Manager Cabin, next to it you find a meeting room and a room in which you can meet accounts officer, EDP officer and Human resourc e officer. Attached to that cabin, you can get a storeroom wherein you find various files, things kept. You will also find a Xerox machine in store room. The meeting room is not only meant for meetings but also conduct interviews whenever a candidate is called for the respective post. O. K. , come back with the same route to near receptionist.Now move to the left side from room entrance, you find service department. There you can find service manager cabin, service advisors, warranty clerk, accessories In-charge. A well-organized customer lounge can be found near to the service counter. If you move inside the service counter, you will find parts and accessories warehouse along with its In-charge and his assistants, a job controller cabin. The job controller cabin is such that he can observe all the service activities from his place. If you again come to the service counter, you find a way to work shop and canteen.In workshop, you find chief technicians, Technicians and electricians. On the upstairs of workshops, you come across a toilet room, resting room for technicians, a training room and lastly canteen room. The left side of fade door of workshop you find an open area of vehicles standing. Move your path to it you find a room meant for denting and painting of vehicles. You will also find a building construction near to it, which is nothing but a new canteen that is under process. Organation study Functions of Managing DirectorManaging Director in co- ordination with General Manager has defined following quality function for Shodha Toyota. * To understand and define customer vehicle requirements distinctly and executing the order as per the sales process so as to achieve 100% customer satisfaction. * To procure spare spare parts and materials from approved suppliers and keep optimum stock levels so that customer requirements are fulfilled. * To understand and define customer service needs clearly and executing them as per service process so as to achieve 100% customer satisfaction. To allocate work to competent effect and improve their competence through effective training. * To improve process continuously at every opportunity. * To conserve pressure free environment, hygienic facilities and clean, atmosphere with an aim serve people and society. * To meet the requirements all fire parties, viz suppliers, directors, employees, Toyota Kirloskar Motors Ltd, suppliers, statutory and regulatory bodies with an aim to enhance stake holders satisfaction. SALES segment FUNCTION Sales Manager Asst. Sales Manager Team Leader Team LeaderShowroom sales officer scope sales officer Documentation officer Marketing officer Data entry operator tryout drive co-ordinator Tele caller operator It is an important part of the Shodha Toyota, Hubli it mainly comprises of sale of utility Vehicle and passenger cars namely Qualis, Corolla and Camry. The Toyota Sales Process has six modules, which follow the steps in Toyota sales Process. These module s include 1. feeler Activities 2. Approach and Qualifying 3. Presentation and Demonstration 4. Negotiation and Closing 5. Delivery 6. Follow Up . prelude Activities Preliminary Activities include collection of all databases of the customers and generation of the yearly sales target activity takes place. The prevalent Manager and the Sales Manager plan this activity. Sales target are set for that particular year. shape up it also includes monthly sales planning which depends on the ability of the sales officer and the potential area of the monthly sales targets will be allocated to each sales officers. 2. Approach and Qualifying Sales dominion of Shodha Toyota is distributed within 12 districts.Each district has one Assistant sales Manager who collects the information of the customers and informs the sales Manager. Here then the sales Manager sends direct mail advertising about the vehicle of the customer. * Sales letter * Circulars * Price list * Catalogs * Leaflets * Pamphlets * Broacher * Postal Qualifying includes whether the customer is a potential buyer. wad may be targeted according to their standard of living, designation and their ability to pay. 3. Presentation and demonstration Once the customer approach the saleroom the presentation and demonstration activity is carried out.This activity includes bring out of the vehicle and features such as safety and security, style and design, interiors, information regarding the engine are brought into light. 4. Negotiation and closing Once the customer decides to buy the vehicle the sales manager negotiates with him and further documentation takes place. Once the customer is satisfied the deal is closed. He will be given some other special benefits like financial options, free one-year insurance policy and other such schemes. 5. Delivery After the execution of the above mentioned activities Delivery of the vehicles takes place. . Follow Up Responsibilities of the showroom extent not only after the sal es of the vehicle but there is an extend discretion which includes a phone call from the sales Department on the 3rd day, followed by a thank you Letter along with a phone call by the sales Manager and a photograph taken on the date of the delivery of the owner. RESPONSIBILITIES OF SALES MANAGER 1. To Plan set target and sales of vehicles. 2. Monitoring daily targets of all sales officers. 3. Conducting sales meeting regularly 4. Monitoring daily customer / weekly reports enquires. 5.Ensuring effective territory coverage by sales officers. 6. Achievements of sales target. 7. Identifying the line and provide inventory to sales officers. 8. Interaction for event / promotional activities with TKM 9. Coordinating Customer Relationship Management 10. Motivating sales officers, their performance review and periodic appraisal. 11. Co-ordinating training program. 12. To ensure show room housekeeping, perfect condition of display vehicles and test drive vehicles. 13. To attend management review meeting and indicating corrective and preventive actions.ADMINISTRATION DEPARTMENT Administration Officer Maintenance Officer Gardner dandyer Office boy H. R DEPARTMENT H. R DEPARTMENT H. R Manager H. R Officer RESPONSIBILITIES OF H. R DEPARTMENT 1. To identify competence and skill levels required for personnel for carrying out the activities in QMS. 2. To recruit the personnel based on minimum education, experience and skills required to perform the activities, in consistency with top management. 3. To identify the training needs for personnel to satisfy the competence requirement. 4. To identify training needs and conduct/organize training. 5.To perform evaluation of training imparted iand theyre by to judge improvement in competence and skill of employee. 6. To maintain records of education, experience and training of all employees. SERVICE DEPARTMENT FUNCTIONS SERVICE DEPARTMENT Head Customer Service, heads workshop or servicing departments, he is assisted by a service Manager. 3 Service Advisors, a job Controller and a Part in charge then assist the service Manager. When a vehicle is brought for servicing, then service Manager refers it to any of the advisors, who then prepares a job card, jots down the problems, what the customers complaints are about?He then gives advises for repairs, replacements and then further process of repairs and general check up starts that is when the responsibility is pass on over to the Chief Technicians who carry on the work on the work and after all automatonlike work is completed, the vehicle is sent to washing where the outer body is given the water wash and the interiors are given air blow. In the same way accident cases are dealt with and the procedures for repairs goes hand in hand with the insurance agent who inspects the vehicle and then gives orders for further repairs. On an average 15 vehicles are serviced in a day.RESPONSIBILTIES OF SERVICE MANAGER The service Manager is the leader of the dealer servic e workshop He is responsible to 1. Plan, lead, Organize and control the service department. 2. Analyze and ensure customer satisfaction. 3. Direct Staff towards Customer oriented thinking. 4. Oriented Dealer organization in accordance with customer needs. 5. Co-ordinate service and warehouse operation 6. Observe dealership Guidelines and fulfill manufactures priority tasks. 7. Generate profit for the dealership, monitor cost effectiveness, analyze major service indicators and develop market for dealership. . Manage service shop infrastructure, environmental and safety issues. ADMINISTRATION DEPARTMENT Administration Departments looks about the financial aspects of the company. The accounts department at Shodha Toyota is fully computerized and Finance/ Administrator heads it. The other persons under the Finance / Administrator are human Resource Officer, Accounts Officer, Electronic Data Processing Officer, Cashier, Receptionist and Housekeeping supervisor. All the information regard ing the financial aspects is maintained in the computers. Strength of the OrganizationToyota believes that an organization gets its strength from its employees. We cultivate a corporate culture that truly reflects the qualities ofContinuous Improvement and Respect for People in all our activities, collective and individual. We not only encourage employees to give their suggestions on improving our products, practices and work environment, but also reward them for theirvaluable inputs. Total employees = 173 as per Aug 2011. Working hours of employment In Shodha Toyota, the employees work for eight hours per day. Service 900amTo600pmSales 930amTo630pm Admin & Finance 930amTo630pm On Sundays 10. 00 am to 2. 00pm (OT will be given) Attendance Maintenance The presence of an employee can be verified by the attendance register, whereineach employee has to sign it twice (morning and after launch) as a day is divided up in twoparts (1sthalf day and second half day). Canteen Facility The employees as well as customers can enjoy the intellectual nourishment in organization it. ShodhaToyota has a canteen facility where in the employee gets subsidized food where ascustomers get the same thing at a cheaper rate.Advantages 1. Toyota Motor Corporation (TMC) is the world? s largest vehicle manufacturer by production and sales. 2. Toyota Motor Corporation is the part of Toyota Group one of the biggest conglomerates in the globe. 3. Toyota is best known for environmentally safe, Quality, durability, reliability, and value for money and convenient. 4. In 1997, Toyota began manufacturing of the globe? s best-selling hybrid car, the Prius. 5. The principles and beliefs based on Continuous Improvement and Respect for People. 6.Toyota has very strong presence in Europe due to the accomplishment of Toyota Team Europe. 7. It presently maintains more than 16 percent of the US market. 8. For the year 2005, Toyota ranked 8 on Forbes 2000 directory of the worlds leading companies. 9. Toyotas sales had risen 9. 2 percent broadly on demand for Camry sedans and Corolla 10. It has initiated new technologies including first bulk-produced hybrid gasoline-electric automobile which had two million sales worldwide in 2010. 11. For the first quarter of 2008, Toyota was number one in worldwide vehicles sales. Disadvantages 1.The financial Meltdown resulted in liquidity deficit in the U. S banking system which ultimately decreased consumer wealth. 2. Industry is facing inauspicious impact of fluctuations in foreign currency conversion rates. 3. Increased competition, market saturation, forceful marketing campaigns and rising competitive pressures. 4. Increasing maintenance costs of vehicles, rising fuel price and changing customer preference are challenging threats. PRODUCTS OF TOYOTA TOYOTA COMPETITORS International National Toyota awardsOverview of Toyota Etios Toyota Etios- An outstanding combination of compact size and avant-garde technology. Toyota Motor Corporation the 3rd largest auto manufacturer in the world has launched its highly awaited sedan, Toyota Etios on downslope 1st 2010. This is the first ever and the last (as per the company) low cost sedan from Toyota stable. Toyota Etios is available in 6 colors Comes with 5 variants namely Toyota Etios J, Toyota Etios G, Toyota Etios G safety, Toyota Etios V and Toyota Etios VX, from Rs 4. 96 lakhs to 6. 86 lakhs. Toyota Etios is targeted at masses in India.As per the company, to develop this peoples car, over 2,000 engineers were engaged to give it small size without conciliative on the eye-catching interior, Power, mental process and Higher fuel economy. The exterior of the car is sporty and sharp. Front face of the Toyota Etios looks like a smiling face of human with dimples at cheek (headlamps). Toyota has promised to provide world class technology and quality with the Toyota Etios. The design concept for the car is Bold Simplicity which is referred to affordable luxury and functionali ty in one machine.This will compete with the Tata Indigo CS, Maruti Swift Dzire, Tata Indigo Manza, Chevrolet Aveo and the Ford Fiesta. Toyota holds a tremendous brand recognition and reputation in India. This new innovation of Toyota, Etios sedan comes equipped with 1. 5 litre gun engine. The Toyota Etios engine will produce 90 PS of peak power at 5600 rpm. The engine generates maximal torque of 132 Nm at 3000 rpm. This simply indicates huge power hidden in this vehicle. 52 TOYOTA ETIOS Toyota Etios is available in 5 variants namely * Toyota Etios J * Toyota Etios G * Toyota Etios G safety * Toyota Etios V Toyota Etios VX Toyota Etios Q Class taphouse (Available now only in Petrol, Diesel will be launched in September 2011). Toyota Etios is available in 6 different colors FEATURES OF TOYOTA ETIOS Comfort amp Convenience * Air conditioner with Heater amp Clean Air Filter * Power Windows * Electric Power Steering * Central Locking * Cooled Glove thump * Front Cabin Lights * Front Power Outlet (12V) * fresh Front Headrest * Pillow case Rear Headrest * Tilt Steering * Digital Tripmeter * Speakers 4 Interior Features * Internally Adjustable ORVM * baggage Room Lamp 7 Bottle Holders (1 Litre) * Front Door Pockets * Rear Door Pockets * Day/Night inner Rear View Mirror * Driver berth Sunvisor * contrary Fuel Lid Opener * Remote Tailgate Opener * Assist Grip with Coat Hook Exterior Features * Body Coloured Bumpers * Side Protection Moulding chromium-plate Insert * Intermittent Wiper * Tubeless Tyres * Full Wheel Caps * Chrome Garnish on Boot * Front Grille Chrome Ornament * 12 Spoke Sporty Alloy Wheels Safety Features * Immobilizer * Keyless Entry * Door Ajar Warning * ABS (Anti-Lock Braking System) * EBD (Electronic Brake Distribution) * SRS Airbags57 Advantages Good Performance * Reliability * Value for money * Good mileage * High power and torque for high speeds and great pickup. Disadvantage * Long waiting for delivery. RESEARCH METHODOLOGY Title of the p roject A study on Market potential for Toyota Etios car in Hubli city Main objectives * To ascertain the awareness level about Toyota Etios * To know different factors which influences to buy Toyota Etios. Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. Limitation of the study * ? I faced difficulty in collecting data because of busy schedule of the respondents. Because of the busy schedule respondents may not have answered properly which may not hold true in case they would have been given lot of time to answer. * It was difficult to get information from the organization guide due to their busy schedule. Sample Group of research subjects whosecharacteristicsapproximate those of thepopulation it is selected from. For this project both primary and secondary data are required, hence both types of data have been collected. The study method involves the following * Framing the objectives of the study * Based on the objectives determine the means of data collec tion. Framing of Questionnaire. * Analyzing the data. * From the analyzed data interpret the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations based on the interpreted results. Survey It is a systematic gathering of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of interest. It provides data on attitude, feeling beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. QuestionnaireWe use questionnaire as a research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were made later. It is comprised of closed-ended questions. In closed-ended questions respondent pick an answer from given options. Sampling Population The people of the Hubli-Dharwad city. Sampling unit Business people, Professionals, Employees of Hubli-Dharwad city. Sample Size 50 Sampling Frame The people who own the four wheeler cars. Sampling Method Samples are going to be select on Non probability convenient sampling method.Data collection a)primary data It refers to the systematic collection of information directly from respondents. This data is collected for the descriptive research. The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know about the consumer behavior and their interest level. b) Secondary data The first step in data collection approach is to look for secondary data. Usually it is the data developed for some purpose other than for helping to solve the problem at hand.Secondary data are collected through various magazines, internal experts, and website. TOOLS ANALYSIS * Tables * Graphs ANALYSIS TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS SLNO Occupation NO OF USERS Percentage % a Private employee 8 16 b Businessman 29 58 c Government employee 6 12 d Politician 7 14 Total 50 100 Interpretation From 50 respondents surveyed, 58% of the respondents are business man, 16% of the people are private employees, 12% are Government employee and 14% are Politician by this we come to know that we have potential of selling Etios in the existing market.